While availability of Internet and speed of that service can vary widely from state to state, or even county to county, there are a number of technology devices that have reached parity levels among connected households in rural and urban US markets. Those include, TVs, video game consoles, smartwatches, activity trackers, and tablets, according to […]

Live streaming TV service Sling TV has launched its free advertising-supported streaming television service (FAST) – Sling Freestream – in the US. Unveiled on Sling’s eighth birthday and National Cut the Cord Day, Freestream is available through the Sling app on all Roku devices, and is rolling out across Comcast, LG, Samsung, Vizio and Xbox […]

Research carried out by advertising platform Innovid, in partnership with marketing and retail professionals community Ascendant Network, highlights how advertising strategies have changed to reach and engage with audiences across linear, connected TV and digital. The report, The Future of Converged TV: How Advertisers Are Adapting the Video Mix to Reach and Engage with Audiences […]

Viaplay Group will launch its Viaplay streaming service on a direct-to-consumer (D2C) basis in the US on February 22nd and in Canada on March 7th. Viewers will be able to stream more than 1,500 hours of premium European content through the Viaplay app at launch, with at least one premiere to follow every week. Viaplay’s […]

VIDAA USA has launched VIDAA Free, its streaming hub of free advertising supported content, and is now available on millions of connected TVs powered by VIDAA, the smart TV operating system preinstalled on most TVs manufactured by Hisense, Toshiba and many more TV brands. The service offers VoD, live linear, and ad-supported content for free […]

Advertising spend on connected TV (CTV) and gaming is predicted to double in the next three years, hitting a combined £4.15 billion (€4.66bn) by 2026, according to digital advertising industry trade body IAB UK. An ongoing shift to streaming among audiences, new ad-based models from the likes of Disney+ and Netflix, and  an increase in […]

Nearly half of all consumers are likely to engage with enhanced ads such as those with dynamic QR codes, that change messaging based on time of day, are location specific or are weather triggered, with 94 per cent saying they are more likely to buy brands using enhanced ads. According to research conducted by LG […]

Streaming platform and device specialist Roku and local commerce platform DoorDash have agreed a multi-year partnership designed to build a better TV experience and unlock new ways for US consumers to access restaurants and more. The partnership includes: Complimentary DashPass: New and existing Roku account holders with a linked streaming or smart home device can […]

Lionsgate+, the SVoD service from Starz, is now available on Samsung Smart TVs, smart monitors, projectors and other Tizen OS-powered devices through a partnership agreement spanning the UK, Ireland, Brazil, Mexico, Argentina, Chile and Colombia. Customers in these countries can subscribe to a library of exclusive content that includes political thriller Gaslit along with period […]

Connected entertainment specialist VIZIO has unveiled a suite of updates to its TV user interface and mobile app to help its customers easily navigate the many choices now available in streaming. With the brand-new VIZIO AutoUpdate and redesigned VIZIO Mobile app, millions of VIZIO TV owners now have faster access to their favourite apps, movies, […]