Advanced Television

Connected TV

Love The Planet launches on Samsung TV Plus

Samsung Electronics and FAST channels brand Love TV Channels have unveiled Love The Planet, the latest channel to join Samsung TV Plus in Europe. The new channel, localised for the key markets of the UK, France, Germany, Italy and Spain, will spread awareness on environmental issues via curated TV streaming content. Love The Planet created […]

April 18, 2023

Study: D2C CTV/OTT marketing ad spend to increase

Findings from brands and agencies performance media partner Digital Remedy’s report, CTV/OTT: The Next Frontier of DTC Marketing, which surveyed US-based direct-to-consumer (DTC) marketers to understand the growing influence of CTV/OTT in their marketing budgets and media strategies in 2023, indicate that over two-thirds (67 per cent) of DTC marketers leverage CTV/OTT insights to influence […]

April 13, 2023

Study: US viewers cutting down on SVoDs

Findings from LG Ad Solutions’ latest streaming report show that although viewers are streaming a greater amount of free, ad-supported TV, nearly half of US households aren’t sure what they want to watch when they turn the TV on, given the amount of content now available on streaming. And even if they know what they […]

April 12, 2023

Research: 200m+ smart TVs in US

The fifth annual wave of Hub Entertainment Research’s Connected Home study reveals American homes now own an estimated 204 million smart TV sets, continuing smart TVs’ growth in presence and in use. On the other hand, another smart technology – smart speakers – has seen growth sputter this past year. Smart TV ownership continues to […]

April 11, 2023

Research: Smart TVs half of OTT TV viewing

Research from Aluma Insights finds adult SVoD viewers spend half their streaming TV time watching apps on smart TVs, up from 31 per cent in 2015. This is 2.5 times the contribution of streaming media players, which is down from 27 per cent in 2015 to 21 per cent currently. In the early days of […]

April 5, 2023

Study: CTV continues to rise in popularity

Findings from AudienceXpress, FreeWheel’s premium video media sales house’s Streaming Video: CTV Uncovered 2023 consumer study, conducted in collaboration with independent research specialist Happydemics, reveal a growing uptake of viewing via connected TV (CTV) in the UK, Italy, France, Germany, Spain and the Netherlands (the EU6). With 65 per cent of European viewers who have […]

April 4, 2023

CIMM to study Smart TV data measurement potential

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, is launching a study focused on assessing the opportunities that exist for enhancing the value of Smart TV data as an input to TV measurement solutions. “Smart TV data, leveraging […]

April 3, 2023By Colin Mann

yes enhances smart TV user experience

Video software provider Synamedia has confirmed that yes, the pay-TV subsidiary of Israeli telco Bezeq, is deploying an enhanced smart TV user experience on its yes+ premium streaming service powered by the Synamedia Go Experience Manager. In addition, yes has released a new range of yes+ smart TV applications developed by 3 Screen Solutions (3SS) […]

March 30, 2023

Media Bill set to boost UK PSBs

Britain’s biggest broadcasters will get new privileges and freedoms to make more hit shows and better compete with global streaming giants under new draft legislation. The government claims the draft Media Bill will enable public service broadcasters (PSBs) – the BBC, ITV, Channel 4, Channel 5, STV and S4C – to unleash their potential to […]

March 29, 2023By Colin Mann

ProSiebenSat.1 strengthens focus on Entertainment

German commercial broadcaster ProSiebenSat.1 has revealed what it describes as a sharpened strategic focus, with which the Group addresses the challenges of the market environment and the changing media landscape, while at the same time leveraging the Group’s growth potential. “We at ProSiebenSat.1 have everything it takes to reach millions of people day by day,” […]

March 28, 2023