Research from Aluma Insights finds adult SVoD viewers spend half their streaming TV time watching apps on smart TVs, up from 31 per cent in 2015. This is 2.5 times the contribution of streaming media players, which is down from 27 per cent in 2015 to 21 per cent currently. In the early days of […]
Findings from AudienceXpress, FreeWheel’s premium video media sales house’s Streaming Video: CTV Uncovered 2023 consumer study, conducted in collaboration with independent research specialist Happydemics, reveal a growing uptake of viewing via connected TV (CTV) in the UK, Italy, France, Germany, Spain and the Netherlands (the EU6). With 65 per cent of European viewers who have […]
The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, is launching a study focused on assessing the opportunities that exist for enhancing the value of Smart TV data as an input to TV measurement solutions. “Smart TV data, leveraging […]
Video software provider Synamedia has confirmed that yes, the pay-TV subsidiary of Israeli telco Bezeq, is deploying an enhanced smart TV user experience on its yes+ premium streaming service powered by the Synamedia Go Experience Manager. In addition, yes has released a new range of yes+ smart TV applications developed by 3 Screen Solutions (3SS) […]
Britain’s biggest broadcasters will get new privileges and freedoms to make more hit shows and better compete with global streaming giants under new draft legislation. The government claims the draft Media Bill will enable public service broadcasters (PSBs) – the BBC, ITV, Channel 4, Channel 5, STV and S4C – to unleash their potential to […]
German commercial broadcaster ProSiebenSat.1 has revealed what it describes as a sharpened strategic focus, with which the Group addresses the challenges of the market environment and the changing media landscape, while at the same time leveraging the Group’s growth potential. “We at ProSiebenSat.1 have everything it takes to reach millions of people day by day,” […]
The expansion of broadband coverage in Italy – currently available to 90 per cent of households – has been followed by a boom in connected screen ownership, according to the annual report from audience rating company Auditel. In the last five years, the number of connected screens has risen from 70 million to over 93 […]
Spanish multiplay telco Telefónica, through its Telefónica Soluciones area, and connected experience delivery specialist Qwilt have reached an agreement to implement a content distribution system based on the union of both companies’ technologies. Through this alliance, Qwilt expands its coverage and delivery capacity in Spain by relying on Telefónica’s Content Distribution Network (TCDN) deployed in […]
Yahoo and Publicis Media have published a study, CTV Ad Attention & Receptiveness, aimed at answering important questions, including: Does CTV ad attention and receptiveness vary by environment, such as time of day, seasonality, streaming application, genre, and contextual relevance? How do consumers respond to different executional strategies, such as ad length/type, pod position, frequency […]
Kieran Clifton, Director, BBC Distribution & Business Development, has provided an update on the roll-out of BBC One HD in England on Freeview and YouView devices, which starts March 22nd. “In November last year, I talked about our plans to rollout HD (high definition) versions of BBC One in England – and how this would […]