The H2 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report from CTV and mobile advertising fraud protection, privacy, and compliance analytics platform Pixalate reveals that 98 per cent of Internet-connected US households are now reachable via open programmatic CTV advertising. Other key findings: Global CTV advertising continues to climb higher 41 per cent […]
Antonio Arcidiacono, Director of Technology & Innovation at the European Broadcasting Union (EBU) has suggested that broadcasters use both broadcast and online technologies in a sustainable and smart way to ensure that Public Service Media (PSM) organisations keep control over future distribution in their own hands. Writing in the EBU’s tech-i magazine, Arcidiacono says that […]
Digital media measurement, data and analytics software platform DoubleVerify (DV) has launched DV Campaign Automator for Google Campaign Manager 360, describing it as a first-of-its-kind solution that streamlines the entire campaign trafficking process – from campaign creation and settings adjustments, to tag management, billing and reporting – removing manual, repetitive touch points that can hinder […]
Findings released by Global Distributor Blue Ant International at London Screenings point to the significant growth in the UK’s emerging FAST arena over the next four years. Conducted by technology research firm Omdia as a follow-up to its recent global study on FAST, the UK-focused findings reveal that FAST will account for nearly 20 per […]
Music video network Vevo has unveiled a new data science capability to support the creation of more impactful programming and ad products across Vevo’s expanding connected TV (CTV) footprint. Now Internet-enabled, the TV screen is delivering more value to the music industry than ever before, as a result of the vast consumer adoption of smart […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced a partnership with Samsung Ads Europe. This partnership will provide advertisers across Samsung’s Smart TVs in Europe with solutions to help them verify the quality of their video and CTV campaigns via DV Video Complete. DV Video Complete is a multi-pronged solution […]
Viaplay, the Nordic direct-to-consumer streaming service, has launched in the US. Subscriptions are available for $5.99 (€5.61) per month, with a seven-day free trial. Subscribers will have access to a library of Nordic film and television content, all subtitled in English. “Viaplay’s direct-to-consumer streaming service is now widely available in the US,” commented Vanda Rapti, […]
NewsNation, a Nexstar Media Group property and US cable news network, has announced the launch of all-new NewsNation-branded connected-television apps on a variety of major platforms, including Roku, Apple TV, Amazon Fire, Android TV and Samsung devices. The free NewsNation apps offer OTT viewers clips and highlights of the latest news from NewsNation and content […]
Roku, the streaming specialist, has released its Q4 and fiscal year 2022 results. Total net revenue grew 13 per cent year over year to $3.1 billion (€2.8bn). Platform revenue increased 20 per cent to $2.7 billion. Gross profit was up 2 per cent to $1.4 billion. Active accounts reached 70 million, a net increase of […]
Digital media measurement, data and analytic platform DoubleVerify (DV) has launched what it says is the industry’s first-ever scalable solution to verify viewability on Connected TV (CTV). This expansion of viewability enables advertisers to measure delivery of the DV Authentic Ad – a proprietary, MRC-accredited metric that ensures consistent media quality across environments – on […]