Digital media measurement, data and analytics platform DoubleVerify has released its 2023 Global Insights Report, analysing trends from nearly 5.5 trillion media transactions across over 1,000 customers in nearly 100 countries. The report highlights key digital media quality trends, and demonstrates the need for always-on verification across channels to create the foundation for impactful performance. […]
Integral Ad Science (IAS), a specialist in digital media quality, has received the industry’s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). Accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics – including general invalid traffic detection – in CTV environments (applicable to certified traffic only). IAS […]
TV measurement company iSpot has completed what it says is a critical phase of its integration with Google’s Ads Data Hub for Measurement Partners for determining the incremental reach of ad campaigns on YouTube and YouTube TV when compared to traditional linear and connected TV. The successful integration, piloted with 11 advertisers across dozens of […]
LG Ad Solutions and Tyroo, a regional adtech company in APAC, have joined forces to offer Connected TV (CTV) advertising solutions across the region. The partnership establishes exclusive reseller agreements for CTV native ad formats in Indonesia, Malaysia, the Philippines, Singapore and Thailand.Advertisers in these countries can now use LG Ad Solutions’ advanced targeting capabilities […]
Free ad-supported television upgrade initiative Telly, the brainchild of Pluto TV co-founder Ilya Pozin, has emerged from a 24-month stealth period during which the company developed what it says is the first Dual Screen Smart TV. The new form factor combines the cinematic picture quality of a 55” 4K HDR Theatre Television Display with a […]
The most recent piracy landscape consumer surveys commissioned by trade body the Coalition Against Piracy (CAP) show that while piracy rates remain stable in many countries around Asia-Pacific, there have been notable increases in piracy rates in Thailand and Taiwan, with a discernible increase also in Hong Kong. Notably, rights holders face challenges in procuring […]
Connected TV (CTV) now accounts for over half (51 per cent) of global video impression share, an increase of 10.9 per cent compared to 2021 – with mobile and desktop steadily declining YoY, according to a benchmarks report from advertising platform Innovid. “In 2019, CTV accounted for just 31 per cent of total impression share […]
TF1 group and Amazon have announced that MYTF1, TF1 group’s streaming platform, is now available on Amazon Fire TV in France. Anyone in the country with an Amazon Fire TV Stick, Fire TV Cube, Echo Show 15 or a compatible smart TV will now be able to access MYTF1 by downloading the app. They will […]
Digital advertising technologist PubMatic has launched Activate, an end-to-end supply path optimisation (SPO) solution designed to allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale. Initial launch partners include dentsu, FuboTV, GroupM, Havas, LG, Mars, and Omnicom Media Group Germany, among others. According to PubMatic, […]
Digital video advertising spend increased 21 per cent in 2022 to $47.1 million (€42.6bn) and is projected to rise an additional 17 per cent to $55.2 billion in 2023, according to IAB’s 2022 Video Ad Spend & 2023 Outlook: Defining the Next Generation report. Released at the 2023 IAB NewFronts, in conjunction with Standard Media Index […]