InfoSum, the data collaboration platform, has announced an agreement with Samsung Ads, a provider of advanced TV advertising, to create a clean room solution utilising InfoSum’s technology. The partnership will further Samsung’s commitment to privacy by enabling Samsung Ads clients to match and activate audiences in InfoSum’s privacy-first environment. Data clean rooms continue to be […]

The Video Advertising  Bureau (VAB)’s report, The Truth About CTV Ad Fraud, examines what constitutes real fraud, how the viewing environment of a platform impacts both consumer and advertiser trust, and how marketers can minimise their exposure to fraudulent practices. “Real ad fraud is defined by maliciously and intentionally falsifying human engagement, not normal viewing […]

Connected entertainment specialist VIZIO has added new partners, features, and analytics to its Household Connect cross-device advertising solution, which it says will help marketers extend TV-first campaigns to additional devices within the VIZIO household, including computers, tablets and mobile devices. This includes the addition of Experian’s Consumer Sync identity resolution into the Household Connect platform, […]

GroupM, WPP’s media investment group, has released research on the effectiveness of addressable TV advertising from Finecast, GroupM Nexus’s addressable TV solution, which shows that TV ads elicit more positive reactions and greater short- and long-term business impact among addressable audiences. The research, conducted in collaboration with advertising effectiveness specialist System1, involved more than 13,000 […]

Viaplay Group and Roku have agreed a multi-year partnership that makes the Viaplay streaming service available for subscription through Roku devices in the US, Canada and the UK. Viewers in all three countries can now subscribe directly to Viaplay’s full local offerings via Roku. In December 2022, Viaplay Group and Roku announced an agreement to […]

Connected TV (CTV) cross-screen advertising specialist LG Ad Solutions and RTL AdAlliance, RTL Group’s international advertising sales house, have expanded their exclusive partnership to offer a combined CTV buying approach for data-driven CTV ads within the smart interface of LG TV devices across multiple European markets for one year. After a successful rollout in Italy, […]

Samsung Electronics and FAST channels brand Love TV Channels have unveiled Love The Planet, the latest channel to join Samsung TV Plus in Europe. The new channel, localised for the key markets of the UK, France, Germany, Italy and Spain, will spread awareness on environmental issues via curated TV streaming content. Love The Planet created […]

Findings from brands and agencies performance media partner Digital Remedy’s report, CTV/OTT: The Next Frontier of DTC Marketing, which surveyed US-based direct-to-consumer (DTC) marketers to understand the growing influence of CTV/OTT in their marketing budgets and media strategies in 2023, indicate that over two-thirds (67 per cent) of DTC marketers leverage CTV/OTT insights to influence […]

Findings from LG Ad Solutions’ latest streaming report show that although viewers are streaming a greater amount of free, ad-supported TV, nearly half of US households aren’t sure what they want to watch when they turn the TV on, given the amount of content now available on streaming. And even if they know what they […]

The fifth annual wave of Hub Entertainment Research’s Connected Home study reveals American homes now own an estimated 204 million smart TV sets, continuing smart TVs’ growth in presence and in use. On the other hand, another smart technology – smart speakers – has seen growth sputter this past year. Smart TV ownership continues to […]