Advanced Television

Connected TV

Research: 86% of movers would consider a smart home

Findings from a survey carried out by Samsung and the analysis of UK Google search results reveal the overarching themes that are permeating consumer conversations regarding smart technology in the home. The survey of 1,000 adults looking to move home (buy or rent) in the next five years, combined with the analysis of Google search […]

June 29, 2023

Vizio unveils new home screen

Connected entertainment specialist Vizio is rolling out a reimagined design of its home screen experience, suggesting it will enhance the way consumers discover and stream entertainment and that with the new Vizio Home Screen, discovering, navigating, personalising, and streaming content has never been easier. A modern design delivers a more intuitive and personalised experience than […]

June 29, 2023

Report: CTV half of global video impressions for retail 

Among retail advertisers, connected TV (CTV) accounted for half (50 per cent) of global video impression share in 2022, an increase of nearly 52 per cent compared to 2019. This is according to a retail vertical benchmarks report released by Innovid, the independent advertising platform. “Shifting consumer habits, combined with the increasingly fragmented media landscape, […]

June 28, 2023

LG Smart Cam pairs with LG TVs

LG Electronics has announced the global rollout of its new Smart Cam (model VC23GA). A HD video camera with built-in dual microphones and multi-view function, the Smart Cam seamlessly integrates with LG’s webOS-powered smart TVs to provide enhanced user interaction with a host of apps and services. The pairing offers convenient video calling and conferencing, […]

June 28, 2023

AVIA: Opportunities beyond traditional TV in Asia

The Asia Video Summit marked a return to Hong Kong on June 20th-21st, with almost 300 delegates attending the conference in person and virtually. Hosted by the Asia Video Industry Association (AVIA), the Summit conversations centred around the key themes of ‘The Making of Korea and the Model for Who’s Next?’, ‘Video at the Crossroads’, […]

June 27, 2023

ViewLift powers LIV Golf+ launch on LG TVs

ViewLift, a specialist in end-to-end streaming and OTT solutions, has announced the launch of new features for the LIV Golf+ Smart TV app. In addition, the app is being made available worldwide on LG Smart TVs in time for the LIV Golf tournaments in Spain (June 30th – July 2nd) and London, UK (July 7th […]

June 27, 2023

Sky launches Sky Live camera

Sky has unveiled its Sky Live device. The new interactive camera brings new ways to share TV moments with family and friends, work out, play and video call – all via Sky Glass. Fraser Stirling, Global Chief Product Officer at Sky, commented: “We surprised everyone when we launched our streaming TV, Sky Glass, in 2021. […]

June 22, 2023By Nik Roseveare

LG Ad Solutions partners with Acxiom

LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, have announced a strategic partnership with customer intelligence company, Acxiom. The collaboration aims to maximise brands’ data strategies, empowering advertisers to reach millions of LG TV households by seamlessly activating their connected TV campaigns in as little as 24 hours, minimising waste. As […]

June 21, 2023

Twitter plans smart TV video app

Twitter owner Elon Musk has confirmed plans for a Twitter video app on smart TVs. Responding to a tweet suggesting that: “We really need a Twitter video app for Smart TVs”, Musk replied: ”It’s coming”, without revealing any further details. On June 15th, during an investor presentation, new Twitter CEO, Linda Yaccarino, and Musk laid […]

June 19, 2023By Colin Mann

RTL AdAlliance, The Trade Desk programmatic partnership

RTL AdAlliance, the international total media sales house of RTL, and global advertising technology leader The Trade Desk are joining forces to expand the programmatic buying infrastructure for linear TV advertising across Europe. In a first step towards integrated programmatic TV buying, the partners enable the programmatic buying of addressable TV spot replacements and in-programme […]

June 19, 2023