Free ad-supported television upgrade initiative Telly, the brainchild of Pluto TV co-founder Ilya Pozin, has emerged from a 24-month stealth period during which the company developed what it says is the first Dual Screen Smart TV. The new form factor combines the cinematic picture quality of a 55” 4K HDR Theatre Television Display with a […]
The most recent piracy landscape consumer surveys commissioned by trade body the Coalition Against Piracy (CAP) show that while piracy rates remain stable in many countries around Asia-Pacific, there have been notable increases in piracy rates in Thailand and Taiwan, with a discernible increase also in Hong Kong. Notably, rights holders face challenges in procuring […]
Connected TV (CTV) now accounts for over half (51 per cent) of global video impression share, an increase of 10.9 per cent compared to 2021 – with mobile and desktop steadily declining YoY, according to a benchmarks report from advertising platform Innovid. “In 2019, CTV accounted for just 31 per cent of total impression share […]
TF1 group and Amazon have announced that MYTF1, TF1 group’s streaming platform, is now available on Amazon Fire TV in France. Anyone in the country with an Amazon Fire TV Stick, Fire TV Cube, Echo Show 15 or a compatible smart TV will now be able to access MYTF1 by downloading the app. They will […]
Digital advertising technologist PubMatic has launched Activate, an end-to-end supply path optimisation (SPO) solution designed to allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale. Initial launch partners include dentsu, FuboTV, GroupM, Havas, LG, Mars, and Omnicom Media Group Germany, among others. According to PubMatic, […]
Digital video advertising spend increased 21 per cent in 2022 to $47.1 million (€42.6bn) and is projected to rise an additional 17 per cent to $55.2 billion in 2023, according to IAB’s 2022 Video Ad Spend & 2023 Outlook: Defining the Next Generation report. Released at the 2023 IAB NewFronts, in conjunction with Standard Media Index […]
A report in the Sunday Times newspaper, quoting sources within Comcast-owned Sky, suggests that while Sky Glass has been recognised as being a “good innovation”, sales are below expectations and not enough to see Sky’s UK broadcasts migrate from satellite to a ‘dishless’ streamed Internet and 5G. According to the report, the manufacturing costs behind […]
Video software provider Synamedia has confirmed that multiplay telco Vodafone Deutschland has gone live with Synamedia Clarissa to help evaluate advertising performance and reveal actionable insights into viewing behaviour across its GigaTV service. These business insights are designed to help to create new business opportunities in the advertising industry and drive decisions about future product […]
VIZIO Ads, the addressable advertising unit of the connected entertainment specialist, has launched VIZIO Branded Content Studio (VBCS), a new business unit created to bring fresh content offerings to millions of VIZIO viewers. The new division will be responsible for developing a slate of data-informed programming across a variety of formats and deliver entertainment viewers will […]
Media platform Teads has announced the expansion of its connected TV (CTV) offering in the rest of North America, as well as across Latin America and Europe following multiple quarters of in-market test campaigns. Launching in the UK, Canada, Brazil, France, Germany, Italy, Mexico and Spain, Teads further evolves its international suite of media with the addition of connected TV […]