Ad intelligence Software-as-a-Service company AdImpact has agreed a multi-year deal with Inscape, a provider of currency-grade ACR data and the technology division of Vizio Holding Corp. The agreement will combine AdImpact’s advertising intelligence capabilities and proprietary ad catalogue with Inscape’s industry leading ACR data and nationally representative panel (NRP), empowering AdImpact to provide a comprehensive […]

North American private equity firm Novacap has confirmed the successful acquisition of Cadent, a provider of platform-based converged TV advertising solutions. This partnership marks the fourth investment under Novacap’s TMT VI Fund. Cadent has rapidly transformed from an early leader in cable and broadcast aggregation to one of the largest independent platforms for unified audience […]

The Ampang Session Court in Kuala Lumpur has charged and fined a salesperson, Leong Wei Xiang, RM20,000 (€4,000) for selling TV boxes pre-loaded with unauthorised Astro content under Section 43AA (2) of the Copyright Act 1987. He pleaded guilty to the charges and paid the fine. Leong committed the offence on October 21st, 2022, at […]

IRIS.TV, the content data platform, has partnered with GroupM, WPP’s media investment group, to leverage the IRIS_ID as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners. The IRIS_ID is a universal content identifier that allows IRIS-enabled publishers to securely share video-level data to power advertising applications in streaming media. […]

Findings of a new study from Connected TV and cross-screen advertising specialist LG Ad Solutions indicate that 84 per cent of Canadian viewers like enhanced ads, and more than half (52 per cent) will engage with them. Enhanced ads are Connected TV ads that include dynamic QR codes, change messaging based on time of day, […]

Yahoo Advertising has unveiled new research on Advanced TV (ATV) advertising, which explores marketer preferences for ATV buying and partner selection. Yahoo polled over 300 US ATV marketing decision makers for the study, including brand and agency executives. “Advanced TV represents a significant opportunity for advertisers,” said Elizabeth Herbst-Brady, Chief Revenue Officer of Yahoo. “It […]

Football’s governing body FIFA is expanding OTT service FIFA+ as it becomes available on five new connected TV apps: Samsung TV, LG, VIDAA, Amazon Fire, and Android TV, and five new FAST channel platforms: Samsung TV Plus, LG Channels, VIDAA Channels, The Roku Channel and Rakuten TV. This move is aimed at allowing more football […]

New research from analyst firm Parks Associates shows that 51 per cent of CTV (connected TV) device owners, roughly 44 million households, engage in commerce-related activities on their TV nowadays. The most common are video-related digital purchases that leverage stored payment credentials or direct consumers to a mobile link to complete the purchase. The study […]

Samsung Electronics has added OTT service FIFA+ to Samsung TV Plus as part of the continued growth of the brand’s free-access sports offering for Samsung customers.  The FIFA+ FAST channel on Samsung TV Plus will feature an offering of original documentaries, archive footage, and highlights from previous Men’s and Women’s games, building upon the existing […]