The Asia Video Summit marked a return to Hong Kong on June 20th-21st, with almost 300 delegates attending the conference in person and virtually. Hosted by the Asia Video Industry Association (AVIA), the Summit conversations centred around the key themes of ‘The Making of Korea and the Model for Who’s Next?’, ‘Video at the Crossroads’, […]
ViewLift, a specialist in end-to-end streaming and OTT solutions, has announced the launch of new features for the LIV Golf+ Smart TV app. In addition, the app is being made available worldwide on LG Smart TVs in time for the LIV Golf tournaments in Spain (June 30th – July 2nd) and London, UK (July 7th […]
Sky has unveiled its Sky Live device. The new interactive camera brings new ways to share TV moments with family and friends, work out, play and video call – all via Sky Glass. Fraser Stirling, Global Chief Product Officer at Sky, commented: “We surprised everyone when we launched our streaming TV, Sky Glass, in 2021. […]
LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, have announced a strategic partnership with customer intelligence company, Acxiom. The collaboration aims to maximise brands’ data strategies, empowering advertisers to reach millions of LG TV households by seamlessly activating their connected TV campaigns in as little as 24 hours, minimising waste. As […]
Twitter owner Elon Musk has confirmed plans for a Twitter video app on smart TVs. Responding to a tweet suggesting that: “We really need a Twitter video app for Smart TVs”, Musk replied: ”It’s coming”, without revealing any further details. On June 15th, during an investor presentation, new Twitter CEO, Linda Yaccarino, and Musk laid […]
RTL AdAlliance, the international total media sales house of RTL, and global advertising technology leader The Trade Desk are joining forces to expand the programmatic buying infrastructure for linear TV advertising across Europe. In a first step towards integrated programmatic TV buying, the partners enable the programmatic buying of addressable TV spot replacements and in-programme […]
Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV has announced a first-to-market partnership with Upwave, an analytics platform for brand advertising, to use brand KPI signals for automated creative optimisation across digital channels, including CTV, ensuring budget automatically goes to top performing ads. With Upwave’s expertise in brand advertising analysis, […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced a partnership with TVision, a provider of second-by-second analysis of how viewers are watching TV, to enhance performance measurement across Connected TV (CTV). DoubleVerify and TVision are joining forces to combine DV’s scalable ad exposure data, including viewable time and screen share, […]
Research from business services company Assurant reveals the continued rise in connected living, with growth in connected device usage and an increased appetite for 5G devices. Assurant’s latest Connected Decade research explores US consumers’ attitudes towards connected devices during 2022. According to the research, there was a 39 per cent increase in device usage last […]
Vialma has launched a classical music FAST channel on Samsung TV Plus. Initially available in France and Switzerland, the channel aims to tap into a growing young following for classical music. Vialma has an established streaming platform with more than 2 million audio and video titles, which are curated to enable enthusiasts and curious minds […]