Roku, the TV streaming platform, has announced a partnership with Shopify that provides viewers the ability to purchase products from Shopify merchants directly from their TV through Roku Action Ads. Upon seeing an ad for a Shopify merchant, viewers can press OK on their Roku remote to learn more about the product and purchase it […]

Sky Media, the advertising sales house of Sky, has been appointed as the official and exclusive ad sales representatives for the FIFA+ VoD platforms across Europe, the UK and Ireland. This representation agreement with football’s governing body comes ahead of the forthcoming FIFA Women’s World Cup 2023, where FIFA+ will provide a range of content, […]

Omni-channel sell side advertising specialist Magnite has been chosen by Foxtel Media to enable programmatic advertising on VoD platform BINGE’s ad-supported tier BINGE Basic. As the initial exclusive programmatic launch partner, Magnite will provide advertisers with access to BINGE Basic’s premium inventory across connected TV (CTV) and over-the-top (OTT) platforms. Advertising on BINGE launched in […]

The constantly shifting digital arena sees tech giants like Twitter consistently innovating to keep up with the pace. Known for its real-time microblogging platform, Twitter is now venturing into uncharted territories, aiming to redefine the intersection of social media and television with its bold move to launch a video app for smart TVs. This strategy […]

Members of the UK House of Commons Culture, Media and Sport Committee are to question representatives of regulator Ofcom and advocacy group the Voice of the Listener and Viewer as well as DCMS Minister Sir John Whittingdale in its pre-legislative scrutiny of the draft Media Bill. This is the Committee’s fourth and final session on the Bill. […]

Two in three advertisers using CTV/OTT will increase spending, with an average increase of 23 per cent, according to the 2023 CTV/OTT Advertiser Survey from market intelligence specialist Advertiser Perceptions and CTV/OTT advertising solution Premion. The survey reveals that investment and optimism for CTV/OTT advertising remain high — and increasing expenditure is being driven by […]

Findings from a survey carried out by Samsung and the analysis of UK Google search results reveal the overarching themes that are permeating consumer conversations regarding smart technology in the home. The survey of 1,000 adults looking to move home (buy or rent) in the next five years, combined with the analysis of Google search […]

Connected entertainment specialist Vizio is rolling out a reimagined design of its home screen experience, suggesting it will enhance the way consumers discover and stream entertainment and that with the new Vizio Home Screen, discovering, navigating, personalising, and streaming content has never been easier. A modern design delivers a more intuitive and personalised experience than […]

Among retail advertisers, connected TV (CTV) accounted for half (50 per cent) of global video impression share in 2022, an increase of nearly 52 per cent compared to 2019. This is according to a retail vertical benchmarks report released by Innovid, the independent advertising platform. “Shifting consumer habits, combined with the increasingly fragmented media landscape, […]

LG Electronics has announced the global rollout of its new Smart Cam (model VC23GA). A HD video camera with built-in dual microphones and multi-view function, the Smart Cam seamlessly integrates with LG’s webOS-powered smart TVs to provide enhanced user interaction with a host of apps and services. The pairing offers convenient video calling and conferencing, […]