Although the majority of marketers (56 per cent) spend more than half of their time optimising converged TV ad performance, only 40 per cent believe their ad optimisation practices are ‘very good’. This means, despite the time investment, the majority (60 per cent) believe their optimisation efforts fall short. This is according to the findings […]

WaterBear Network – the free streaming platform dedicated to documentaries that aim to spark change in the world – has announced its expansion across Scandinavia on Samsung TV Plus. This makes the channel available to users in Norway, Finland and Denmark, following a successful launch in March 2022 for users in the UK, Australia, New […]

LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, has announced a strategic product partnership with consumer purchase insights company Affinity Solutions, named LoopIQ. This closed-loop CTV ad targeting and measurement solution is designed to utilise purchase data for reaching the right audiences in CTV environments while also measuring campaign impact on […]

Obligations on smart TVs, firesticks and set-top boxes to ensure public service broadcasters (PSBs) are prominent on their platforms should be strengthened, according to the UK House of Commons Culture, Media and Sport Committee. In its report on the draft Media Bill, the Committee also wants to see current obligations on PSBs to provide programming […]

FilmRise, the film and television studio and streaming network, is expanding its content offering available on Samsung TV Plus to include additional FAST/AVoD channels in the US and Canada. The deal includes over 600 hours of new programming including 19 TV series and over 120 films. The additional programming brings the total content from FilmRise […]

LG Ad Solutions, in partnership with CTV measurement specialist TVision, have released the findings of a study that reveals CTV content has a 13 per cent higher attention index and a 74 per cent higher co-viewing incidence than linear TV content. LG Ad Solutions partnered with TVision to use a combination of their camera Sensor, […]

LG Electronics is introducing LG Channels 3.0, the latest version of its free streaming service. Featuring a new UI with improved navigation, more engaging placements for content discovery and an enhanced channel guide, LG says that users will easily be able to discover the content that resonates with them. LG Channels 3.0 is rolling out […]

The UK’s public service  broadcasters’ latest collaboration will see them develop a new free TV service designed to deliver live TV over broadband. For the first time for free, British viewers will be able easily to browse and watch live TV channels together with on-demand content streamed straight to their smart TV via the Internet. […]

The number of Portuguese internet users who use their TV sets to access the internet has doubled in the past four years, according to data from market research company Marktest. This makes TV the fastest-growing medium for accessing the internet in Portugal. The peak of this growth occurred during the pandemic, when the number of […]

Vestel will make available in Italy the first Smart TV compatible with the new pan European DVB-I standard allowing Italian broadcasters to test on the market their new Smart TV offering. The Italian Market Trial of this new transmission technology will allow Vestel customers to experience the reception of linear TV channels both directly from […]