Findings of a new study from Connected TV and cross-screen advertising specialist LG Ad Solutions indicate that 84 per cent of Canadian viewers like enhanced ads, and more than half (52 per cent) will engage with them. Enhanced ads are Connected TV ads that include dynamic QR codes, change messaging based on time of day, […]
Yahoo Advertising has unveiled new research on Advanced TV (ATV) advertising, which explores marketer preferences for ATV buying and partner selection. Yahoo polled over 300 US ATV marketing decision makers for the study, including brand and agency executives. “Advanced TV represents a significant opportunity for advertisers,” said Elizabeth Herbst-Brady, Chief Revenue Officer of Yahoo. “It […]
Football’s governing body FIFA is expanding OTT service FIFA+ as it becomes available on five new connected TV apps: Samsung TV, LG, VIDAA, Amazon Fire, and Android TV, and five new FAST channel platforms: Samsung TV Plus, LG Channels, VIDAA Channels, The Roku Channel and Rakuten TV. This move is aimed at allowing more football […]
New research from analyst firm Parks Associates shows that 51 per cent of CTV (connected TV) device owners, roughly 44 million households, engage in commerce-related activities on their TV nowadays. The most common are video-related digital purchases that leverage stored payment credentials or direct consumers to a mobile link to complete the purchase. The study […]
Samsung Electronics has added OTT service FIFA+ to Samsung TV Plus as part of the continued growth of the brand’s free-access sports offering for Samsung customers. The FIFA+ FAST channel on Samsung TV Plus will feature an offering of original documentaries, archive footage, and highlights from previous Men’s and Women’s games, building upon the existing […]
Innovid, an independent advertising platform for the delivery, personalisation, and measurement of converged TV across linear, CTV, and digital, is launching a cookieless cross-device solution that it says effectively matches multiple devices to user interactions with the goal of increasing conversion rate accuracy. Powered by Innovid’s identity framework, Innovid Key, the technology enables marketers to […]
According to the fifth annual edition of Hub Entertainment Research’s Evolution of the TV Set study, US viewers’ habits are evolving along with the TV sets they use to watch. Not only are more consumers using the built-in connectivity of smart TVs to watch video, but half of smart TV owners say they use their […]
UK public service channel S4C is launching on connected TV platform Freeview Play, giving access to the broadcaster’s Welsh language content to 16 million homes. Viewers in Wales and across the UK will be able to watch dramas, documentaries, and sport on S4C Clic through their Freeview Play device. Freeview Play brings viewers a combination […]
According to findings from a new report, Is TV just TV?, by Samsung Ads and Verve, brands that advertise on streaming platforms are perceived to be five times more modern and five times more innovative when compared to brands that advertise in non-streaming environments. These figures jumped to eight times and six times, respectively, for […]
Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87 per cent of whom agree that they see too many of the same ads, according to research by media investment and intelligence company MAGNA’s Media Trials unit in partnership with Nexxen, a unified advertising […]