The Culture, Media and Sport Committee of the UK House of Commons has published the Government response to its reports on the draft Media Bill. The Bill was introduced to Parliament after its inclusion in the King’s Speech. The Secretary of State confirmed that the Government has accepted the majority of recommendations made by the […]
Samsung Electronics America has unveiled a slew of new titles, channels and product features coming to Samsung TV Plus, the TV manufacturer’s FAST/AVoD service reaching 24 countries and 535 million devices globally across TV and mobile. Launched in 2015 as one of the first FAST services, Samsung TV Plus has surpassed more than 300 channels […]
tvScientific, the performance advertising platform for connected TV (CTV), has announced the launch of Retail Performance TV, a retail media solution that enables advertisers to leverage granular retail data including foot traffic, purchase history and location-specific interests to target CTV ad campaigns on a cost-per-outcome basis. By blending synthetic retail data from a variety of […]
Smart TVs have overtaken traditional TV sets in Italy, according to a report by research institute Censis and audience rating company Auditel. There is currently a total of 21 million smart TVs in Italian homes (+4.4 per cent year-on-year), compared to 20.5 million traditional TV sets. However, if traditional TVs with devices that connect them […]
Pixalate, a privacy and ad fraud compliance platform, has released its Q3 Global CTV Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic Connected TV (CTV) advertising from July through September 2023. The report reveals that Roku had an estimated 51 per cent global CTV device market share in Q3 […]
LG Ad Solutions has released the findings of its 2023 streaming report The Big Shift: United Kingdom Wave II, which found that UK consumers are increasingly shifting away from linear TV, with 25 per cent of those surveyed saying they are watching less linear television than a year ago. In its place, ad-supported streaming services […]
Captify, a search intelligence platform for the open web, has announced the launch of TV Search Lift, a proprietary TV study that evaluates the success and outcomes of CTV campaigns using authentic onsite search data. This offering will bring Captify’s Search Intelligence to the television landscape for the first time, helping brands elevate their CTV […]
Equativ, the independent ad platform, has announced its partnership with IRIS.TV — the data platform built for structuring, connecting, and activating video-level data. This marks IRIS.TV’s first full-stack partnership, enabling the use of granular video-level data across Equativ’s advanced ad server, supply, and demand-side platforms (SSP and DSP). Through direct integration, Equativ will create a […]
ViewLift, a specialist in end-to-end streaming and OTT solutions, has announced the launch of the LIV Golf Plus app on Roku and Samsung Smart TVs. The app, built by ViewLift, can be viewed on Android, iOS, and is now available for download worldwide on Roku and all Samsung models manufactured from 2019. “By enabling Roku […]
Vizio has expanded its sports entertainment and NFL content lineup with the launch of the NFL app on Vizio Smart TVs. Vizio viewers now have access to the NFL app and NFL+, the League’s direct-to-consumer streaming service. Available across devices in the US, NFL+ now includes a live stream of NFL Network and NFL RedZone, […]