Titan OS, a technology, entertainment and advertising company, has announced the launch of its operations, introducing an  independent European operating system for smart TVs and debuting its Titan advertising division to help advertisers reach more relevant audiences. Founded by industry executives from European and US entertainment, media, and investment sectors – including Disney, Roku, Rakuten […]

Amsterdam-based media company Static Waves and VIDAA, the streaming technology platform for Smart TVs, have partnered to launch VIDAA Channels, a FAST platform for all Hisense SmartTVs across Benelux and Poland. The platform will go live on March 1st. Static Waves and VIDAA have partnered with the local FAST channels that aims to enrich the […]

CTV tech company, Frodoh World, has announced its partnership with Lenskart for a target-oriented CTV campaign. Driven by Starcom India, the campaign that targeted CTV homes in Ahmedabad drove significant interest for the brand in the region. Frodoh World aimed to spread brand awareness and reach for Lenskart in affluent CTV household audiences. The campaign […]

Scandinavian streaming TV UI/UX specialist company Norigin Media has unveiled their brandable connected TV product for linear or FAST TV channels. The White-label solution is offered to content owners who seek to launch direct-to-consumer (D2C) applications across platforms including Samsung Tizen, LG webOS and other Android TV OS based Smart TVs. The newly designed White-label […]

RTL AdAlliance, the international sales house of RTL Group, has published the findings of research into SMEs and their attitude towards Addressable TV advertising (ATV), suggesting they are particularly relevant to sales houses and agencies that broker ATV to small and medium-sized enterprises. The results show how mid-sized companies in Germany engage with ATV advertising, […]

Multichannel programmer UKTV has achieved record growth in 2023 for the network and its free streaming service UKTV Play. UKTV’s SOCI (Share of Commercial Impacts) reached 8.81 per cent, the highest ever for the seven channel network. The broadcaster also grew share by 5 per cent to a record 4.92 per cent, up from 4.70 […]

Findings from LG Ad Solutions’ latest streaming survey, The Shoppable TV Report: 2024 and Beyond, suggest that 53 per cent of CTV users wish all TV ads had a quick option to buy the product and 63 per cent wish they could see store/brand inventory from their TV. “While marketers have long understood the impact […]

Adform, the media buying platform, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have announced the launch of new CTV targeting capabilities and audience segments on Adform’s DSP. This is the latest innovation in Adform and Samba TV’s longstanding relationship. The new offering will be available on Adform’s platform […]

Panasonic Entertainment & Communication has announced a collaboration with Amazon.com Services which consists of a licence agreement for Fire TV. In a press statement the companies said this collaboration “focuses on delivering optimal high-quality image and sound tailored to each family member’s viewing environment, ensuring a stress-free and seamless experience that aligns with the diversifying […]

Parks Associates has released its latest Consumer Electronics Dashboard research, which shows 66 per cent of US internet households now own a smart TV. The survey from Q3 2023 shows the most popular smart TV operating system is Samsung’s Tizen at 35 per cent, a slight drop compared to Q1, but the decline was not […]