Findings from LG Ad Solutions’ latest streaming survey, The Shoppable TV Report: 2024 and Beyond, suggest that 53 per cent of CTV users wish all TV ads had a quick option to buy the product and 63 per cent wish they could see store/brand inventory from their TV. “While marketers have long understood the impact […]
Adform, the media buying platform, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have announced the launch of new CTV targeting capabilities and audience segments on Adform’s DSP. This is the latest innovation in Adform and Samba TV’s longstanding relationship. The new offering will be available on Adform’s platform […]
Panasonic Entertainment & Communication has announced a collaboration with Amazon.com Services which consists of a licence agreement for Fire TV. In a press statement the companies said this collaboration “focuses on delivering optimal high-quality image and sound tailored to each family member’s viewing environment, ensuring a stress-free and seamless experience that aligns with the diversifying […]
Parks Associates has released its latest Consumer Electronics Dashboard research, which shows 66 per cent of US internet households now own a smart TV. The survey from Q3 2023 shows the most popular smart TV operating system is Samsung’s Tizen at 35 per cent, a slight drop compared to Q1, but the decline was not […]
Roku has announced the new Roku Pro Series TVs, further expanding the lineup of its Roku-branded televisions. Building on the success of Roku Select and Plus Series TVs, Roku says the Roku Pro Series “delivers a powerful yet simple streaming experience with a brilliant picture, immersive audio, and elegant design that elevates customers’ entertainment”. The […]
In advance of CES in Las Vegas, Parks Associates research reports 92 per cent of US households now have broadband at home. There has been steady growth in smart home and security adoption over the years as US Internet households accumulate more connected devices through an increasingly diverse list of channels, from retail to service […]
Mometu, a free VoD streaming service, is now available on Vizio in the US, bringing the brand’s film and TV catalogue to the smart TV brand. Vizio users have round-the-clock access to Mometu’s 50,000-plus hours of classic, international, and independent titles, all for free. Highlights include series favourites The Beverly Hillbillies and The Tales of […]
As the broadcast and consumer electronics industries prepare for CES 2024 in Las Vegas in January, Pearl TV, the consortium of US broadcast companies leading the nation’s transition to NEXTGEN TV, and its network partners, have revealed that since the NEXTGEN TV rollout commenced in 2020, broadcasters have driven nearly 18 per cent year-over-year growth in […]
LG Electronics has unveiled an array of new apps available on the company’s smart TVs to meet users’ individual preferences and interests. LG says its new LG smart TV services recognise unique learning needs and the desire for knowledge and personal growth. A notable addition to the services is Udemy, an online skill development marketplace […]
There are currently 25 million Italians watching TV content every month through a connected Smart TV. This figure grows to 32 million, or over half of the Italian population, if external devices are included. Despite the rise of streaming platforms, traditional TV is still holding its own. The average TV viewing time in 2023 was […]