Magnolia Pictures, the independent theatrical and home entertainment distributors in the US, has announced a new partnership with Samsung and its dedicated service Samsung TV Plus, for access to Magnolia Pictures’ film catalogue through select streaming offerings. Samsung TV Plus users will have access to a specially curated assortment of ad-supported titles to stream that […]
LG Electronics (LG) has introduced a new feature on its smart TVs for users who enjoy streaming music. LG Smart TVs, including OLED models and QNED models with Dolby Atmos, are the first TVs to support Spatial Audio with Dolby Atmos from Apple Music. To celebrate the new feature, LG is offering three months of […]
FuboTV, the sports-first live TV streaming platform, has announced during the IAB NewFronts a suite of four new CTV ad units, expanding the volume and variety of the company’s ad offerings. Fubo says its new ad inventory is indicative of its continued innovation – the virtual MVPD has historically been first to market with both […]
Mattel has partnered with Samsung to deliver its first three 24/7 Free Ad Supported Streaming (FAST) channels on Samsung TV Plus, the free TV streaming service. The Barbie and Friends, Hot Wheels Action, and Mattel Jr channels are set to go live in the US later this year and will be free to access from […]
Advertisers are seeking out digital ad formats that capitalise on the engagement offered by the array of entertainment online, according to IAB’s Digital Adspend report for 2023, conducted with PwC. Spend on podcast ads grew by 23 per cent year-on-year, while connected TV (CTV) was up 21 per cent and social video continued to perform […]
Integral Ad Science (IAS), a media measurement and optimisation platform, has earned Media Rating Council (MRC) accreditation for its sophisticated invalid traffic (SIVT) filtration for the Connected TV (CTV) environment. IAS continues to add to its mix of MRC accredited products for CTV, as last year it received the industry’s first accreditation for CTV video […]
A study from research firm Parks Associates, The Viewer Journey: Navigating Streaming Options, reveals US Internet households now consume 43.5 hours of video per week on average across all viewing devices, an increase of more than six hours from 37.2 hours in 2020. Additionally, 61 per cent of households watch paid streaming services on a […]
Yahoo Advertising has announced that Yahoo Identity Solutions will launch within connected TV (CTV) environments including Paramount, Tubi, NBCUniversal and FreeWheel. With Yahoo Identity Solutions services including Yahoo ConnectID and Next-Gen Solutions, Yahoo DSP advertisers can continue to target and measure the performance of their campaigns across CTV environments in the identity-constrained world, for both […]
Brightcove, the streaming technology company, has announced the launch of its new player platforms for Roku, Samsung and LG Smart TVs. The launch of the new Software Development Kits (SDKs) has unlocked advanced features within Brightcove’s player framework, including content protection, monetisation and analytics reporting capabilities. “Brightcove is committed to helping media companies deliver engaging […]
TV ad revenues remained largely flat in 2023 in Spain with a slight increase of 0.3 per cent to €1.73 billion, according to Infoadex – but Connected TV made huge gains. FTA nationwide TV took the majority of revenues with €1.48 billion, down 2.6 per cent from €1.51 billion in 2022. Pay-TV channels saw ad […]