XR Extreme Reach (XR), a technology company that powers the creative economy, has expanded its partnership with Roku, allowing advertisers to link all ads on the Roku platform to performance outcomes and better capitalise on insights from their data to drive targeting that marries creative with audiences. Leveraging XR’s global network, advertisers can deliver ads […]
LG Ad Solutions has released a report titled Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2024, which reveals that over a third (37 per cent) of CTV users plan to start their holiday shopping in October or earlier this year – with 60 per cent stating they’ll start before Thanksgiving. In addition, 40 […]
Roku, the TV streaming specialist, has announced a new range of Veltech Roku TV models available in the UK from AO.com. Utilising hardware with the accessible Roku operating system (OS), Veltech Roku TV models offer users access to a selection of free, live, and premium streaming channels at competitive prices. The new range includes sizes […]
Looper Insights, the end-to-end SaaS analytics and insights solution for the Media & Entertainment industry, has announce the launch of two new proprietary metrics: $MPV (Dollar MPV) and pMPV (Performance MPV). These metrics build upon the foundational Media Placement Value (MPV), a currency that quantifies media exposure and drives strategic transactions and planning across the […]
Gracenote, the content data business unit of Nielsen, is powering new contextual categories to give advertisers greater visibility into the content that their messages run against on connected TV (CTV). By teaming with Peer39, a provider of contextual suitability and quality solutions for modern marketers, these Gracenote-powered contextual CTV categories will be available on Peer39 […]
Curiosity, a factual media and entertainment company, has announced the launch of its free, ad-supported streaming TV (FAST) channel Curiosity Now on VIZIO WatchFree+. The collaboration marks the latest expansion of Curiosity’s reach, bringing its content to millions of US viewers through VIZIO’s smart TV ecosystem and its WatchFree+ streaming service. Curiosity, with its flagship […]
Samsung Electronics has confirmed that its Tizen OS will be embedded in Loewe’s latest premium TV, Stellar, now launching in Europe. According to the company, this is a significant milestone for the Tizen Licensing Programme, which started in 2022 and is now rapidly growing in Europe and worldwide. “This new collaboration with Loewe ensures that […]
Advertising intelligence company AdImpact has launched an industry-wide TV intelligence platform, building off the foundation established by AdImpact’s political advertising intelligence, that brings broadcast, cable and CTV advertising and market intelligence at the local level to advertisers across industries. Given the increasing fragmentation of the television industry with the proliferation of CTV, advertisers and media […]
US streaming service Sling TV is to offer a 4K viewing experience, starting with FOX Sports’ 25th broadcast of the MLB All-Star Game on the evening of July 16th. For the first time, Sling TV subscribers, in certain markets, can enjoy a live event in 4K resolution, on supporting Roku and Amazon Fire TV devices. […]
Tubi, Fox Corporation’s ad-supported streaming service, is now live in the UK. Tubi has built momentum in North America by engaging viewers with a free, personalised streaming service that offers an extensive library of blockbuster movies, popular TV series, and exclusive Tubi Originals. With nearly 80 million monthly active users, Tubi has emerged as the […]