Forty-nine per cent of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49 per cent) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic. That’s according to insights released today by LG Ad Solutions, to […]
Samsung Ads Europe, the advertising division of Samsung Electronics, has announced the launch of its new machine-learning advertising solution for clients, Smart Outcomes, allowing advertisers to automatically optimise CTV campaigns and leverage the largest single-source, deterministic TV data set in the European market. Powered by data from more than 60 million Samsung Smart TVs in […]
Yahoo Advertising has announced that the Yahoo DSP is the first platform to integrate measurement and audience data from TV data and technology player, VideoAmp. The partnership will bring VideoAmp’s targeting and measurement solutions to enhance connected TV (CTV) campaigns when activated against the 108 million+ households that the Yahoo DSP reaches. This partnership sees […]
Swedish tech startup Staccs, a free ad-supported television (FAST) technology company with its own lineup of music video channels, is expanding its partnership with Samsung TV Plus with the addition of two new channels. Following the successful launch of Staccs TV earlier this year, Staccs TV Throwback and Staccs TV Celebrate will become available to […]
Titan OS, the technology, entertainment and advertising company based in Barcelona, has announced its partnership with Canal+ Group to expand its content offering across Europe. The roll-out covers ten countries (France, Belgium, Netherlands, Poland, Switzerland, Austria, Czech Republic, Slovakia, Hungary and Romania) and six brands belonging to Canal+ Group (Canal+, Skylink, Direct One, Focus Sat, […]
Yahoo Advertising has announced the launch of Unified TV Audiences – a blended dataset to offer advertisers insights into connected TV (CTV) and linear audience viewership. Unified TV Audiences enable advertisers to more effectively plan, activate and measure across 108 million US households in the Yahoo DSP. eBay has been an early adopter of Unified […]
Kevin James O’Donnell, from Liverpool in the northwest of England, has been handed down a two-year suspended sentence after pleading guilty to charges of promoting and selling illegally modified firesticks that offered unauthorised access to premium film and television content, including live football matches. The verdict, handed down at Liverpool Crown Court, follows an extensive […]
The yallo TV app is now available on Samsung TV models from 2020 or later (Tizen 5.5) for viewers in Switzerland, and will come preinstalled on new TVs. The app for Samsung TV complements yallo TV’s existing ‘big-screen’ offering for Android TV and Apple TV. As on all other devices, the yallo TV app for […]
BrightLine, a specialist in shoppable CTV advertising experiences, has announced the launch of StreamLine, the self-service, automated tool for clients to design, build, and publish interactive and dynamic ad experiences across all leading streaming platforms. StreamLine is the first of several new, automated self-service tools BrightLine will be launching throughout 2024 to make interactive and […]
Entertainment technology company TiVo has debuted its TiVo One cross-screen ad platform, combining ad inventory across multiple end-points in the home and the car empowering advertisers to optimise branded campaigns to their desired audiences with advanced forecasting, precise targeting and robust measurement capabilities. TiVo One is the latest service to be added to TiVo parent […]