OKAST, the European SaaS provider of white-label live streaming, VoD and FAST channel platforms, has announced its selection of Publica by IAS, a Connected TV (CTV) ad server owned by Integral Ad Science(IAS), as a strategic partner for its global advertising initiatives. This partnership allows OKAST to enhance their advertisers’ targeting capabilities, enrich their streaming […]

Omdia’s latest findings reveal a significant shift in the connected TV (CTV) market with hardware manufacturers increasingly capitalising on platform revenues rather than hardware sales. Companies such as Roku and Vizio are even accepting losses on hardware to focus on more lucrative revenue streams from their platforms. Roku is at the forefront of the CTV […]

Sandbox Group, the London-based group operating a network of learning businesses,  is launching a new app, PlayKids+, on LG Smart TVs worldwide that will go live in a new dedicated learning hub on the platform. The PlayKids+ mobile app features a collection of learning videos, original animations, nursery rhymes and lullabies and games for kids […]

The Digital Advertising Alliance (DAA) has released new guidelines for the implementation of the AdChoices Icon and Ad Marker in Connected TV (CTV) environments. The new creative guidelines help advertisers and CTV companies use the ubiquitous AdChoices Icon to provide consumers with information and control around interest-based advertising on CTV devices. This new AdChoices supplement […]

Teads and Whale TV have announced the expansion of their partnership in Europe to collaborate on the monetisation of Connected TV (CTV) Native Display Inventory on Whale TV models. Whale TV partnered with 400+ TV brands to date, and its Whale TV OS currently powers 41.1 million monthly active TVs. Teads and Whale TV expand […]

Video technology specialist Synamedia has launched cloud connector Senza, describing it as a new approach to TV that transforms the economics of reaching viewers, suggesting that it radically lowers costs and eliminates the traditional technology barriers to bring more engaging viewing experiences to TV screens in the home as well as out-of-home in bars, hotels, […]

Statara Solutions, a data analytics and customer intelligence solutions provider, has announced a partnership with Proximic by Comscore. This collaboration will integrate Proximic’s viewership-based contextual targeting data into Statara’s Media Platform, significantly enhancing planning and buying capabilities for connected TV (CTV) and cross-platform campaigns. “We are thrilled to partner with Proximic by Comscore to bring […]

TV streaming specialist Roku has launched the first stage of its partnership with Currys Connected Media, the retail media network from the tech retailer, to run Connected TV (CTV) video ads on its platform. In a first-of-its-kind partnership for Roku UK, Currys and its partner brands will be able to access Roku Media ad inventory, […]

LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has launched Native Screensaver Ads, a full-screen advertising experience that activates across the Home Screen, LG Channels and Content Store on LG Smart TVs. This ad format capitalises on idle screen time, turning what may be perceived as a period of downtime into […]

FuboTV, the sports-first live TV streaming platform, is further enhancing its ad inventory with a new proprietary Connected TV (CTV) ad format, The Triple Play. Available in the coming days, The Triple Play will launch sponsored by a major US retailer’s back-to-school campaign, providing the brand complete share of voice on Fubo’s home screen. The […]