Advanced Television

Connected TV

Sky Glass, Sky Stream ‘breaking’ TVs

Sky has apologised as hundreds of Sky Stream and Sky Glass users report trouble controlling their devices. Reports to platform outage monitor Downdetector were in the hundreds on the evening of September 19th, with problems continuing into the morning of September 20th. “We are sorry that some Sky Glass and Stream customers are currently experiencing […]

September 20, 2024

Survey: 60% marketers pressured by holiday campaign outcomes

tvScientific, the performance advertising platform for connected TV (CTV), has released a study which finds that 60 per cent of marketers agree they feel more pressure to show outcomes and return on ad spend (ROAS) from holiday campaigns this year – with 70 per cent agreeing that improved brand awareness and increased sales are important […]

September 20, 2024

Samsung official UK TV partner for the NFL

Samsung Electronics UK has announced the start of a season-long partnership as the official TV partner of the NFL in the UK and Ireland. The partnership will see the duo deliver the ultimate NFL gameday experience at home through Samsung’s TVs to the ever-growing fanbase who follow the game in the market. The partnership will […]

September 18, 2024By Nik Roseveare

Deezer app on Titan OS

Titan OS, the Barcelona-based technology, entertainment and advertising company, has announced its partnership with Deezer, one of the world’s largest independent music experiences platforms, to launch its app on Titan OS-powered smart TVs across Europe. Deezer subscribers can stream their favourite music directly on Titan OS-powered devices, available on Philips Smart TVs, with plans to […]

September 17, 2024

OKAST selects Publica by IAS to power AVoD/FAST

OKAST, the European SaaS provider of white-label live streaming, VoD and FAST channel platforms, has announced its selection of Publica by IAS, a Connected TV (CTV) ad server owned by Integral Ad Science(IAS), as a strategic partner for its global advertising initiatives. This partnership allows OKAST to enhance their advertisers’ targeting capabilities, enrich their streaming […]

September 17, 2024

Research: Roku dominates CTV ad market

Omdia’s latest findings reveal a significant shift in the connected TV (CTV) market with hardware manufacturers increasingly capitalising on platform revenues rather than hardware sales. Companies such as Roku and Vizio are even accepting losses on hardware to focus on more lucrative revenue streams from their platforms. Roku is at the forefront of the CTV […]

September 16, 2024By Colin Mann

Sandbox launches PlayKids+ on LG Smart TVs

Sandbox Group, the London-based group operating a network of learning businesses,  is launching a new app, PlayKids+, on LG Smart TVs worldwide that will go live in a new dedicated learning hub on the platform. The PlayKids+ mobile app features a collection of learning videos, original animations, nursery rhymes and lullabies and games for kids […]

September 16, 2024

DAA guidelines for CTV opt-outs

The Digital Advertising Alliance (DAA) has released new guidelines for the implementation of the AdChoices Icon and Ad Marker in Connected TV (CTV) environments. The new creative guidelines help advertisers and CTV companies use the ubiquitous AdChoices Icon to provide consumers with information and control around interest-based advertising on CTV devices. This new AdChoices supplement […]

September 13, 2024

Teads, Whale TV expand partnership

Teads and Whale TV have announced the expansion of their partnership in Europe to collaborate on the monetisation of Connected TV (CTV) Native Display Inventory on Whale TV models. Whale TV partnered with 400+ TV brands to date, and its Whale TV OS currently powers 41.1 million monthly active TVs. Teads and Whale TV expand […]

September 12, 2024

Synamedia launches Senza

Video technology specialist Synamedia has launched cloud connector Senza, describing it as a new approach to TV that transforms the economics of reaching viewers, suggesting that it radically lowers costs and eliminates the traditional technology barriers to bring more engaging viewing experiences to TV screens in the home as well as out-of-home in bars, hotels, […]

September 10, 2024