LG Ad Solutions, a specialist in connected TV and cross-screen advertising, has released a report titled The Inclusive Screen: Black Americans, based on a survey of nearly 1,500 Black and African American CTV users, the report found that CTV is a pivotal environment for advertisers to connect with Black Americans in personalised and impactful ways. The […]

FreeWheel, a technology platform for the TV industry, has announced the availability of the Performance Suite with solutions created for activation on its demand-side platform, Beeswax. The Performance Suite offers off-the-shelf, machine learning-based solutions, in addition to Beeswax’s customisable tools, designed to help buyers reach their CTV performance goals. With ongoing concerns around signal loss […]

XITE, the music video platform, has announced the launch of its CTV app on Vizio, one of the largest TV brands in the US. Viewers can access XITE’s library of music videos and curated channels, and also build their own personalised playlists directly from their Vizio Smart TVs. “Launching with Vizio represents a significant milestone […]

Amagi, a global leader in cloud-based SaaS technology for Connected TV (CTV), has announced a strategic partnership with Anoki, a trailblazer in AI-powered contextual CTV advertising. This dynamic collaboration accelerates the growth of contextual advertising for free ad-supported streaming TV (FAST), supercharging an era of AI transforming the CTV industry. Integrating with Amagi, Anoki’s ContextIQ […]

Hearst Media Production Group (HMPG), a producer and distributor of unscripted programming, has announced an expansion of its partnership with Samsung TV Plus, Samsung’s FAST and AVoD service. Samsung TV Plus, which currently distributes the HMPG FAST channels Xplore, Rovr Pets and The Jack Hanna Channel, will license more than 500 hours of HMPG original […]

The days of flipping through TV channels are long gone as smart TV owners embrace the app-centric viewing environments that deliver more than just TV entertainment. Hub’s Evolution of the TV Set study shows that smart TVs significantly impact how viewers are leaning into streaming services and other entertainment apps as traditional linear pay-TV viewing […]

XR Extreme Reach (XR), a technology company that powers the creative economy, has expanded its partnership with Roku, allowing advertisers to link all ads on the Roku platform to performance outcomes and better capitalise on insights from their data to drive targeting that marries creative with audiences. Leveraging XR’s global network, advertisers can deliver ads […]

LG Ad Solutions has released a report titled Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2024, which reveals that over a third (37 per cent) of CTV users plan to start their holiday shopping in October or earlier this year – with 60 per cent stating they’ll start before Thanksgiving. In addition, 40 […]

Roku, the TV streaming specialist, has announced a new range of Veltech Roku TV models available in the UK from AO.com. Utilising hardware with the accessible Roku operating system (OS), Veltech Roku TV models offer users  access to a selection of free, live, and premium streaming channels at competitive prices. The new range includes sizes […]

Looper Insights, the end-to-end SaaS analytics and insights solution for the Media & Entertainment industry, has announce the launch of two new proprietary metrics: $MPV (Dollar MPV) and pMPV (Performance MPV). These metrics build upon the foundational Media Placement Value (MPV), a currency that quantifies media exposure and drives strategic transactions and planning across the […]