Vizio has announced an expanded partnership with Fox Entertainment, which is leveraging VIZIO’s full suite of ad storytelling capabilities to support the launch of its new lifeguard action series, Rescue: HI-Surf, which airs in the US on Fox. The experience begins on Vizio’s Home Screen, where millions of viewers will be greeted with custom creative […]

CTV industry specialist Wurl has published The CTV Trends Report 2024 – a data-driven study that looks at shifts across both the content and ad experience on connected TV taking shape this year. The report reveals metrics on sessions, ad load, and viewership in order to provide streamers and content providers with insights that can […]

Sky has apologised as hundreds of Sky Stream and Sky Glass users report trouble controlling their devices. Reports to platform outage monitor Downdetector were in the hundreds on the evening of September 19th, with problems continuing into the morning of September 20th. “We are sorry that some Sky Glass and Stream customers are currently experiencing […]

tvScientific, the performance advertising platform for connected TV (CTV), has released a study which finds that 60 per cent of marketers agree they feel more pressure to show outcomes and return on ad spend (ROAS) from holiday campaigns this year – with 70 per cent agreeing that improved brand awareness and increased sales are important […]

Samsung Electronics UK has announced the start of a season-long partnership as the official TV partner of the NFL in the UK and Ireland. The partnership will see the duo deliver the ultimate NFL gameday experience at home through Samsung’s TVs to the ever-growing fanbase who follow the game in the market. The partnership will […]

Titan OS, the Barcelona-based technology, entertainment and advertising company, has announced its partnership with Deezer, one of the world’s largest independent music experiences platforms, to launch its app on Titan OS-powered smart TVs across Europe. Deezer subscribers can stream their favourite music directly on Titan OS-powered devices, available on Philips Smart TVs, with plans to […]

OKAST, the European SaaS provider of white-label live streaming, VoD and FAST channel platforms, has announced its selection of Publica by IAS, a Connected TV (CTV) ad server owned by Integral Ad Science(IAS), as a strategic partner for its global advertising initiatives. This partnership allows OKAST to enhance their advertisers’ targeting capabilities, enrich their streaming […]

Omdia’s latest findings reveal a significant shift in the connected TV (CTV) market with hardware manufacturers increasingly capitalising on platform revenues rather than hardware sales. Companies such as Roku and Vizio are even accepting losses on hardware to focus on more lucrative revenue streams from their platforms. Roku is at the forefront of the CTV […]

Sandbox Group, the London-based group operating a network of learning businesses,  is launching a new app, PlayKids+, on LG Smart TVs worldwide that will go live in a new dedicated learning hub on the platform. The PlayKids+ mobile app features a collection of learning videos, original animations, nursery rhymes and lullabies and games for kids […]

The Digital Advertising Alliance (DAA) has released new guidelines for the implementation of the AdChoices Icon and Ad Marker in Connected TV (CTV) environments. The new creative guidelines help advertisers and CTV companies use the ubiquitous AdChoices Icon to provide consumers with information and control around interest-based advertising on CTV devices. This new AdChoices supplement […]