Cryptocurrencies are increasingly shaping how media and advertising operate, extending far beyond their financial origins. Once niche assets, digital currencies now capture attention across platforms, offering new ways for companies to engage audiences and reward participation. From social media campaigns to innovative payment options, crypto trends are redefining audience interaction and monetisation models. These technologies […]

La Liga has formalised an agreement with SFBT (Spanish Football Blockchain Technology) to roll out technological project LALIGA Club in China for the new season. LALIGA Club community is a Web3-based Fan Engagement Platform, integrating both online and offline infrastructures to create a community-driven fan experience. This platform enables fans to connect, interact and grow […]

Blockchain technology, long associated with cryptocurrencies, is making waves in the media distribution sector. Its decentralised nature offers unique advantages for content creators and distributors, addressing issues like copyright protection, revenue distribution, and accessibility. Here’s a look at how blockchain is reshaping the media landscape while enhancing security, efficiency, and transparency for all stakeholders. Wider […]

Media conglomerate Vivendi has taken several initiatives to protect and promote the creations of its various businesses. The objective is to ensure greater transparency and authenticity of the content produced in the digital ecosystem and to certify that it has been produced in whole or in part by a human being or by artificial intelligence. […]

Despite decades of research and innovation, TV remains one of the more static technologies entertaining British households. However, as its history stretches back to the 1920s when Scottish engineer John Logie Baird started experimenting with his ‘Televisor’, it’d be understandable if the nearly 100-year-old invention felt a little sore with time. It’s perhaps fairer to […]

Almost four out of five sports executives (79 per cent) believe automated content creation will impact their business significantly, 61 per cent believe remote production technology will be just as game-changing, according to the latest installment of Altman Solon’s 2023 Global Sports Survey. The survey of over 150 global sports executives and 2,500 consumers across […]

The Superstars of WWE are joining Panini Blockchain with the release of Blockchain Donruss Elite WWE. The product introduces the Panini digital card debuts of WWE Superstars, including John Cena, ‘Stone Cold’ Steve Austin, Roman Reigns, Finn Bálor, Damian Priest, Rhea Ripley, Lyra Valkyria and more. The platform is a secure environment to purchase and […]

With over a third (36 per cent) of workers concerned about the impact of technological changes and what this will mean for them, Virgin Media O2 Business has published a study on the future of work.   The pandemic accelerated remote and hybrid work, mostly benefitting desk-based workers. Meanwhile, deskless workers like teachers, nurses and engineers […]

Warner Bros Home Entertainment (WBHE), in partnership with content blockchain pioneer Eluvio, has announced the next installment of the WB Movieverse with the newest DC superhero film The Flash Web3 Movie Experience, opening for purchase on July 18th. The release of The Flash Web3 Movie Experience is the third WB Movieverse release following the Superman […]