AdLedger, a non-profit consortium building open standards that leverage blockchain to improve digital advertising, has confirmed what it says is a successful global implementation of open source tool set CryptoRTB with OMD Italy, Italiaonline and MadHive for a Dixan Campaign by Henkel Italy. CryptoRTB uses blockchain and cryptography to improve the integrity of the media […]
A new study, Decentralized vs. Distributed Organization: Blockchain, Machine Learning, and the Future of the Digital Platform, from UCL Associate Professor JP Vergne, explores the growth of centralised digital platforms. A handful of platforms dominate the global economy in the 21st century mainly by using machine learning as their core technology to transform enormous amounts of […]
Minima, the decentralised Blockchain protocol that runs in full on mobile phones, has announced the completion of a successful proof of concept with the Isle of Man based mobile operator, Manx Telecom. The trial saw Manx Telecom send tokens on Minima’s blockchain, from one phone to another, granting network access without touching any of the […]
Deutsche Telekom, T-Mobile US, Telefonica and Orange are jointly testing a blockchain solution for the automated management of inter-operator roaming discount agreements. The trial, carried out through the GSMA, is of a solution initially designed by Deutsche Telekom Laboratories (T-Labs) and Deutsche Telekom Global Carrier, the operator’s international wholesale unit. The partners say the solution […]
BOLT, the blockchain-based interactive media platform, has announced that former Manchester United and England international footballer Wes Brown will take up a Global Ambassador role. Part of the legendary treble-winning Manchester United squad, Brown will feature in BOLT’s interactive media platform BOLT+, offering his insight and expert opinion on the Premier League and the upcoming […]
Ooyala, a specialist in content supply chain solutions, has secured the Production and Broadcast marks within the DPP’s Committed to Security programme. The DPP is the media industry’s business network, and brings together content companies and technology companies to solve problems and create opportunities, in multiple areas including technical work on cybersecurity and metadata. “The […]
IABM has released its latest Buying Trends Report. The report analyses the financial performance of media companies for the six months to December 2018 and qualitative analysis based on pre-NAB Show 2019 buying trends survey data. Revenue growth has improved from 5.3 per cent to 9.3 per cent while profit growth remains negative at -2.4 […]
Bitmax, the digital media management and licensing company, has partnered with MTonomy, the blockchain-based digital media rights and content management company, to license and provide new release content to MTonomy. Through this partnership, millions of cryptocurrency users around the world will be able to securely buy and rent Bitmax’s video content, including movies, documentaries, TV […]
Next-generation gamified video entertainment marketplace BitMovio is partnering with Endemol Shine International, the sales and distribution arm of global production and distribution company Endemol Shine Group, to bring over 600 hours of its top content to the marketplace. Endemol Shine Group has created dozens of iconic reality, talent and game show franchises worldwide, many of […]
Research by Juniper Research has found that the number of cross-border transactions recorded on the blockchain will surge to 1.3 billion by 2023, a CAGR of 82 per cent over the next 4 years. The value of transactions recorded on the blockchain will thus reach an unprecedented $3.4 trillion; a CAGR of 87 per cent […]