Global data, measurement and analytics company, Nielsen, has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France. Financial terms were not disclosed. TVTY brings a wide range of outcomes capabilities that improve TV campaign execution. TVTY’s solutions enable advertisers and agencies to optimise their spend based on the outcomes most […]
GroupM UK, WPP’s media investment group, has signed a long-term deal to use Kantar’s Great Britain TGI consumer survey data to support its audience targeting and media planning. Kantar’s Great Britain TGI survey gives a detailed picture of day-to-day consumer behaviours, attitudes, and media consumption. GroupM UK’s contract renewal comes amid Kantar’s ongoing investment in […]
Tata Communications, a global digital ecosystem enabler, is enhancing the sports experience with its Virtual Video Assisted Referee (V-VAR) solution. Powered by Tata Communications’ Media Cloud, this solution enables an unlimited number of umpires, referees and judges to connect remotely from anywhere across the globe to assess and declare the winner when contestants are racing […]
Further expanding its global footprint, ODMedia has announced the opening of a new office to serve the Middle East and North Africa (MENA) region. Based in Dubaï, the new office is headed up by Fatme Kayed. The MENA branch joins a growing roster of international offices for the Dutch content services and processing company, including […]
MediaKind announced the launch of MediaKind Engage, a new end-to-end direct-to-consumer (DTC) solution for video contribution, production, streaming, and audience engagement. The solution enables sports entities, broadcasters, and content owners to make a seamless transition to operating workflows in the cloud while also expanding the reach, scale and reliability of their video streaming content to […]
Trade body the Association of National Advertisers (ANA) is partnering with Comscore to conduct a preliminary test as part of the trade association’s ongoing efforts to develop a privacy-preserving cross-media measurement solution for marketers. The ANA’s Cross-Media Measurement (CMM) initiative is a marketer-led industry measurement initiative that seeks to unlock value for all stakeholders and […]
Music fans are now able to get together remotely to watch performances from Glastonbury via a new trial feature on BBC iPlayer. Viewers using the web version of the iPlayer will find a button saying ‘Watch with friends’ under any programme from The Glastonbury Experience 2021 in iPlayer’s Glastonbury collection. Viewers can click the button […]
Amagi, a global leader in SaaS for broadcast TV and streaming TV on the cloud, has announced that ShortsTV, is expanding its presence to EMEA, Latin America, India and Nepal though Amagi’s centralized cloud-based platform. Being a traditional broadcast TV network, ShortsTV has opted to avail the flexibilities that the cloud has to offer by […]
NBC Olympics, a division of the NBC Sports Group, has selected Cisco to provide the networking technology to enable the first-ever all-IP delivery for its production of this summer’s Olympics Games, which take place in Tokyo, Japan. The announcement was made by Dan Robertson, VP NBC Olympics IT, and Jonathan Davidson, SVP and General Manager […]
The UK independent TV sports production and media company, Sunset+Vine, will assist in providing host broadcast services in partnership with the International Cricket Council (ICC) for the inaugural ICC World Test Championship Final 2021. India and New Zealand meet in a one-Test final at the Hampshire Bowl in Southampton, England, starting June 18th. As the […]