Wurl, a specialist in powering streaming TV, has unveiled Wurl Perform, a new performance marketing service that enables streaming TV apps to acquire new viewers and reduce churn via highly targeted promotional campaigns. With Wurl Perform, every campaign impression and conversion is measured, which provides Streamers trackable ROAS (return on ad spend). “As the world’s […]
Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organisations, and the National Association of Television Program Executives (NATPE) have announced a partnership to provide a new data report for the entertainment industry with cross-platform insights on how US audiences are consuming international TV series. As TV series are […]
UK government ministers have referred the case for a market study on the economic impact of dominance by the major music groups to the Competition and Markets Authority, a key recommendation of the DCMS Committee’s Report, Economics of Music Streaming, acknowledging it as a “key moment for the music industry”. The Government Response generated by […]
An increasing number of broadcasters and channel operators worldwide are adopting SES’s Cloud Playout service to better manage their linear TV channels and content assets flexibly and cost-effectively. This recent shift to cloud-based services means that SES now has more than 60 TV channels from Africa, Europe and Asia-Pacific that started utilising SES Cloud playout […]
Amazon Web Services (AWS), an Amazon company, has announced a new partnership with Discovery Sports Events, a portfolio of sports brands that reach more than 130 million viewers, to be their Official Cloud, Artificial Intelligence, Machine Learning, and Deep Learning Provider. AWS will also become the exclusive Cloud Infrastructure Partner of the new Union Cycliste […]
Evergent, the CRM specialist, has announced a partnership with Astro, the Malaysian content and entertainment company. Through the agreement, Astro will use Evergent’s customer management and monetisation tools to support registration and subscription management for its new streaming service, sooka. Offering both free ad-supported content and subscription services, sooka unites live international sports programming with […]
The Media Ratings Council has suspended its accreditation for Nielsen’s national TV ratings service after Nielsen was found to be undercounting TV audiences. In response to the news, Dave Otten, CEO and co-founder of JW Player, said he believes Nielsen will soon be obsolete as more audiences switch to streaming (for context, JW Player’s software […]
Appear, a global player in media processing and delivery technology, has successfully upgraded Zeop’s broadcasting infrastructure with its reseller partner Lucas Telecom to bring French digital television services to viewers on Reunion Island. Located approximately 550 km (340 mi) east of Madagascar, Reunion Island is a French territory in the Indian Ocean. The island’s leading […]
Verimatrix, a specialist in powering the modern connected world with people-centred security, has announced that Ontario, Canada-based International Datacasting Corporation (IDC), a global provider of products, systems and services for the distribution of multimedia broadband content, selected Verimatrix VCAS video encryption technology to protect the airing of sporting events for its broadcasting customers serving the […]
Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to operators, content providers, and advertisers, has launched a new Managed Terrestrial Distribution service to support the technological evolution of pay-TV operators across the US. CTS’ new Managed Terrestrial Distribution service is designed to help operators strengthen their video businesses, […]