Yahoo has announced a partnership in Australia with Samba TV, the global omniscreen advertising and analytics company. The new deal provides advertisers with a holistic cross-screen view, connecting traditional offline television audiences with the online world. Samba TV’s first-party Smart TV data is now integrated into the Yahoo DSP to help advertisers maximise their advertising […]

Italy has upgraded its viewer figures ratings system to encompass all platforms and devices. Alongside the 45 million TV sets in Italian homes, the ‘Total Audience’ system now includes the estimated 75 million connected screens, the head of the Auditel ratings measurement company, Andrea Imperiali, told a parliamentary hearing. ‘Total Audience’ combines the existing system […]

Sky has announced a new goal to tackle digital inequality and provide support to a quarter of a million digitally excluded people through a new £10 million (€11.9m) fund. The new programme – Sky Up – aims to support people to succeed in a digital age, ensuring that those who are most at risk of […]

Gravity Media, a global provider of live broadcast facilities and production services, has been awarded the contract to bring three of the motorsport calendar’s greatest events to the screens for Goodwood. Hosted by The Duke of Richmond at the Goodwood Estate, the Goodwood season is firmly established in the English sporting and social calendar. The […]

Viaccess-Orca (VO), a global provider of OTT and TV platforms, content protection, and advanced data solutions, has announced that Orange Belgium has launched its new TV service with Viaccess-Orca’s Secure Video Player (VO Player). VO’s Secure Video Player is deployed on TV decoders and mobile apps, which is says will ensure superior quality of experience […]

TV2Z has announced that Motorsport.tv’s Lightning application is going live on the Comcast Xfinity X1 Platform. With the introduction of Motorsport.tv’s Lightning application on X1 and Flex, Motorsport.tv opens itself up to reaching millions of viewers and customers all around the world with just the touch of a button. TV2Z says it is proud to […]

A group of local US broadcasters led by The E.W. Scripps Company have come together to serve political advertisers with broad audience reach on connected TV platforms during what’s expected to be a record election-spending year. Cox Media Group, Capitol Broadcasting Company, Graham Media Group and other broadcasters are participating in the initiative. “Collectively, we […]

Discovery and EDO, the data, measurement and analytics company, have announced a partnership that they say will “employ the core competencies of both organisations to emphasise the power of TV advertising in achieving clients’ business objectives”. By utilising EDO’s Ad EnGage offering, Discovery can measure consumer interest and intent with proprietary data measurement tools that […]

Samba TV, a global player in omniscreen advertising and analytics, has announced a strategic partnership with MediaSquare, a media marketplace in France, to provide advertising retargeting and targeting for OTT viewers and gamers in France. Samba TV is armed with a panel of nearly 1 million households in the country. “We’re excited to announce new […]

Signiant, a specialist in intelligent file transfer software, has announced Media Engine, a modern media management service built into The Signiant Platform. Media Engine allows Signiant’s SaaS customers to search, preview and take action on media assets across all their Signiant-connected storage, from anywhere in the world. Customers can perform federated searches across multiple content […]