ITV is collaborating with leading employers in the North West, in their collective aim to grow and diversify the pool of technology talent in the region. The coalition of employers is made up of leading businesses operating in the North West including ANS, Arup, Cloud Co Solutions, GCHQ, ITV, Microsoft, PwC, TalkTalk and the University […]
IABM has released two reports created by its Business Intelligence Unit: Cloud Adoption Trends, Manage and Support Content Chain Trends. Both reports are built from a combination of industry-wide qualitative and quantitative sources to provide an overview of current and future trends. Here is a summary of their key findings: Cloud Adoption Trends Cloud […]
Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organisations, has partnered with Vault AI, a predictive research company that delivers AI-powered consumer insights for leading streamers, TV networks and film studios. The announcement was made by Vincent Muscarella, Vice President of Sales at Whip Media and David Stiff, […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced the addition of CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Indonesia and Malaysia. As a result, Comscore is the first international measurement provider to deliver complete audience measurement across YouTube’s largest platforms at the device level–PC, mobile […]
Nielsen and Amazon have signed a three-year agreement to measure Prime Video’s exclusive NFL Thursday Night Football (TNF) US telecasts, a first-of-its-kind deal where a streaming service will be included in Nielsen’s National TV measurement service. Starting with the 2022 NFL season, measurement will include full coverage of the TNF broadcast – pregame, in-game and […]
Sky has announced the five winners of its Sky Zero Footprint Fund, a £2 million (€2.4m) advertising fund which uses the power of TV advertising to amplify business initiatives that are driving positive behavioural change for a more sustainable world. The campaign champions the adoption of tangible steps towards a sustainable future. The five winning […]
Solutions provider NativeWaves and Net Insight, a global player in media network solutions, have announced a sales and technology partnership that they say will deliver significant benefits to broadcast and streaming companies. The partnership will see NativeWaves deploying Net Insight’s Nimbra Edge cloud solution with its NativeWaves EXP experience. This new platform, launched in 2021, […]
A survey of broadcasters across the world, undertaken on behalf of Nevion, a Sony Group Company and provider of virtualised media production solutions, has found that less than a third (27 per cent) see cloud adoption as a priority, falling behind 5G technology (34 per cent) for example. This is at odds with the almost […]
Samba TV, a global player in television technology and omniscreen advertising and analytics, has announced a strategic partnership with adtech platform Smartclip to enter the Spanish market for the first time. Samba TV says its expansion into Spain delivers another key pillar in its global growth strategy, following the expansion of its advanced TV footprint […]
Sport1 and Magic Sports Media have signed a long-term agreement with Better Collective, the sports betting media group: The partnership includes delivery of content, data, and statistics for a new sports betting section at Sport1.de to bring in sports betting content to its near 9 million unique users monthly. The partnership will be co-branded with […]