LaLiga, the Spanish football league, has signed a multi-year agreement with Play Anywhere, a specialist in driving real-time on-screen interactive experiences with a revenue clearinghouse. The collaboration is set to enhance the ways fan engage with LaLiga’s content including live games, VoD and highlight clips. The partnership facilitates the granting of an extension of rightsholders’ […]
Magnite, the independent sell-side advertising company, has introduced Magnite Access, a suite of omnichannel audience products that aims to make it easier for display, online video, and streaming media owners – and their advertising partners – to maximise the value of their data assets. Magnite Access empowers publishers to manage, create and transact audience segments […]
NBCUniversal has announced Wells Fargo as the preferred financial partner of NBCUniversal Checkout, the company’s proprietary One Platform commerce technology. The partnership integrates Wells Fargo credit cards anywhere NBCUniversal Checkout exists within NBCUniversal properties, providing exclusive benefits for Wells Fargo credit cardholders who purchase products within the One Platform commerce marketplace. Over the course of […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced a partnership with TVision, a provider of second-by-second analysis of how viewers are watching TV, to enhance performance measurement across Connected TV (CTV). DoubleVerify and TVision are joining forces to combine DV’s scalable ad exposure data, including viewable time and screen share, […]
RSMB and Streamhub have announced a partnership that they say will create “a unique offer in the cross-platform measurement of viewing linear and streamed TV”. The partnership will provide clients with RSMB’s currency grade data modelling capabilities matched with Streamhub’s multi dataset analytics and activation platform. The initial focus of the partnership will be to […]
Canadian broadcasters have united to form Canadian Broadcasters for Sustainability, a group which is committed to working together to increase environmentally sustainable change. This is the first time such a broad and diverse group of Canadian public and private broadcasters from different linguistic and regional markets have come together for a common cause. The group […]
NEP Connect, a UK provider of media connectivity, has announced the delivery of 16 eco-friendly news gathering vehicles to ITV, part of a multi-million-pound contract. In February 2022, ITV selected NEP Connect, part of the NEP Group global network, to provide its next generation of news gathering vehicles for regional and national ITV News coverage. […]
Irdeto, a specialist in digital platform cybersecurity, and Middle East entertainment network, OSN, habe signed a new contract for Irdeto to provide its App Watch, anti-piracy services, app management and data analytics to the Dubai-based entertainment provider. Irdeto App Watch is a solution that ensures the integrity of the apps running on OSN’s Android TV […]
DingoTV, the US free streaming service, has announced a partnership with AI-powered Edge Video to create an interactive experience for viewers. “We are always looking for ways to improve loyalty with our viewers,” said David Gross, Co-founder, DingoTV. “While also providing new engines to attract and retain an audience through longer watch hours for our […]
Brightcove, the streaming technology company, has unveiled its new Ad Insights solution that it says will transform the way media companies measure ad tolerance and revenue optimisation by analysing audience engagement across their advertising and calculating the impact of advertising intensity. By leveraging advanced machine learning models and proprietary metrics, Ad Insights will provide Brightcove […]