PubMatic, the independent technology company delivering digital advertising’s supply chain of the future, has launched an AI-powered Live Sports Marketplace that enables advertisers to target specific game moments across streaming platforms in real-time. This proprietary technology analyses live game data, offering granular event-level curation and real-time access to live sports ad inventory. The Live Sports […]
Comscore, a specialist in measuring and analysing consumer behaviours, has announced a multi-year partnership with HyphaMetrics, a Data-as-a-Service (DaaS) company. Once live, this data partnership and technology integration will expand Comscore’s cross-platform measurement capabilities, introducing new CTV programme-level reporting and delivering greater granularity to meet the growing demands of the programmatic streaming landscape. The partnership […]
WSC Sports, the AI-driven platform for sports content automation, has announced a multiyear partnership with Kings League, the sports entertainment property founded by Gerard Piqué. Kings League will adopt multiple WSC Sports solutions to scale content creation across its expanding global footprint. That includes WSC’s recently enhanced Essentials plan now featuring sports-first Digital Asset Management […]
Nielsen has announced the addition of Connected TV (CTV) coverage into its Ad Intel product in the UK. Nielsen says the move it “to offer a more comprehensive view of CTV ad spending, and delivering on its commitment to provide deeper insights into the CTV advertising landscape”. Adding CTV coverage to Ad Intel, Nielsen’s source […]
BT Group has announced a collaboration with global racing championship, SailGP, which will see its 5G Standalone network slicing capabilities deliver critical connectivity to underpin the event’s operations and enhance the fan experience at the Emirates Great Britain Sail Grand Prix in Portsmouth (July 19th-20th). As official technology supplier for the Portsmouth event, in which […]
Media services company and host broadcast facilities provider NEP Group and creative production company Sunset+Vine are partnering up to provide creative, technical and editorial production services for the 2025 World Aquatics Championships in Singapore, running now through to August 3rd, as well as the World Aquatics Masters Championships from July 26th to August 22nd. The […]
Encompass Digital Media hsa announced that it has been delivering a complex global services project for DAZN, the sports streaming platform, in support of its coverage of the FIFA Club World Cup 2025. By delivering a seamless experience across linear broadcast and OTT platforms, Encompass supports live and on-demand viewing across multiple regions through playout, […]
The Esports World Cup Foundation has partnered with sports marketing agency IMG to elevate the broadcast coverage and reach new global audiences for the Esports World Cup (EWC), the world’s largest eSports tournament and gaming festival, which has returned to Riyadh, Saudi Arabia from now through to August 24th. The agreement will see IMG provide […]
Following a consultation initiated by LFP Media on the editorial production of France’s new Ligue 1 platform, LFP Media has announced that it has awarded the contract to Mediawan Sport, a subsidiary of Mediawan. The choice of all four lots – Editorial Personnel Management; Editorial Production of the Matches; Editorial Production of Multiplex; Editorial Production […]
ITV, in partnership with Guinness, is bringing live audio description commentary to its coverage of matches during UEFA Women’s Euro 2025. The descriptive commentary aims to bring to life TV pictures for a blind and partially sighted audience, giving a level of visual detail of the action and the surrounding stadium atmosphere beyond the standard […]