Advanced Television

Panasonic partners with Skyworth

February 25, 2026

Panasonic Entertainment & Communication has announced a business partnership with Shenzhen Skyworth Display Technology, and its group companies.

Under the agreement, Skyworth will lead sales, marketing and logistics, while Panasonic will its provide expertise and quality assurance to uphold its renowned audiovisual standards with full joint development on Top End OLED models. Furthermore, Effective April 1st, Panasonic’s Entertainment Division will reintegrate into Panasonic Corporation strengthening the consumer business within Panasonic, and Europe is highlighted as a strategic market for the consumer business for long term success.

“Europe remains a key strategic region for Panasonic, with consumers consistently recognising the exceptional quality and value of our products,” said CEO, PEAC Akira Toyoshima. “The new business model change will leverage the power of Panasonic’s core technical excellence in AV processing, quality and service standards with the global scale economy of Shenzhen Skyworth Display Technology Company‘s manufacturing volume and speed to provide a winning formula for the customer value proposition’’

Commenting from the partner‘s holding company, Shenzhen Chuangwei-RGB Electronics CEO Peter Zhang, said: “The two organisations share a commitment to innovation and excellence. As a top-five global TV brand, we will bring world-class product innovation supported by extensive R&D investment, alongside a rapidly expanding international footprint and established distribution network. This strategic alignment is expected to accelerate the growth of Panasonic-branded TVs across Europe.”

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