Roku has announced a partnership with Adobe to help brands create more personalised and performant advertising, using Roku’s proprietary data and insights. The partnership will deliver a secure data collaboration environment through a new integration of the Roku Data Cloud and Adobe Real-Time Customer Data Platform (CDP) Collaboration, allowing advertisers and publishers to jointly discover, […]
ITV is expanding its tech collaboration with Unified Streaming, the Amsterdam-headquartered video delivery software company. New projects in ITV’s pipeline, developed in tandem with Unified Streaming, will serve to bolster ITV’s tech evolution and refinement, and help the broadcaster provide an even more enjoyable viewing experience for ITV viewers. Unified Streaming technology facilitates the delivery […]
Barb, the audience measurement specialist, has launched the first set of overnight commercial spot ratings in beta, working with Clearcast and AdSignal. Barb awarded Clearcast with the contract to deliver interim overnight commercial spot logs in December 2023, following a competitive tender process. The logs are delivered in conjunction with AdSignal. AdSignal monitors Barb-reported commercial […]
The European Broadcasting Union has launched Eurovision News Spotlight, a collaborative network for fact-checking and open-source intelligence to equip public service media across Europe with the tools to counter online falsehoods and disinformation. “In a digital-first world, we face a worsening crisis of inaccurate, false and synthetic information that tests our certainty of truth and […]
Vevo, the music video network, has announced a partnership with Experian, the data and technology company, that it says will strengthen audience targeting capabilities across Vevo’s distribution in the UK, including YouTube and FAST services, such as Samsung TV Plus and Rakuten. Through the partnership, Vevo will utilise Experian’s Mosaic UK segments, allowing advertisers to […]
LG Ad Solutions, the specialist in connected TV and cross-screen advertising, has announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded advertising inventory on LG Channels – LG’s free streaming service available on all LG Smart TVs – available through Amazon Publisher Direct on Amazon DSP. Now, advertisers, brands, […]
Magnite, the independent sell-side advertising company, has announced an expanded global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. From 2023 to 2024, Samsung Ads saw double-digit percentage gross revenue growth on the Magnite Streaming SSP as a result of their collaboration. To bolster audience addressability in streaming, Samsung Ads will leverage […]
EVS, a specialist in live video production technology for the broadcast and new media industry, has announced an agreement with Al Jazeera Media Network, the international news organisations with over 70 bureaus around the globe. The contract will see EVS deliver its content management solution, MediaCeption, to streamline and enhance news production workflows across five […]
Sony One – the new streaming platform offering a selection of content from Sony Pictures Entertainment (SPE) library – has chosen to power the expansion of its service in Latin America using an integrated solution from Simplestream in collaboration with its partner, Bitmovin. Leveraging Simplestream’s Media Manager and App Platform products, the Sony One platform, […]
The Media League has officially launched, positioning itself as a business consulting agency dedicated to accelerating the growth of media & entertainment (M&E) technology companies. Founded by Fernando Amendola and Thierry Fautier, The Media League introduces modular, continuous, and frictionless consulting services. It was intentionally designed to empower M&E technology companies to navigate market complexities […]