Nielsen’s Gracenote, the power behind consumer entertainment search and discovery experiences, is enabling better CTV ad planning, buying and reporting with the launch of Gracenote Content Connect. The new platform provides agencies, brands, supply-side platforms (SSPs) and demand-side platforms (DSPs) easy access to Gracenote’s standardised programme-level metadata. This facilitates precise programme-level ad targeting, better CTV […]
AppsFlyer has released the 2025 edition of its Performance Index, marking the ten-year anniversary of its report that ranks the top media sources in mobile advertising. Based on global data from 16.2 billion installs from over 39,000 apps and 9.6 billion remarketing conversions, the Index reflects a mobile ecosystem shaped by sharpening competition and a […]
Apple’s 20025 Christmas advert, A Critter Carol, has earned an ‘exceptional’ 5.4 Stars with creative effectiveness platform System1 – making it the brand’s highest scoring advert ever tested. System1’s Star Rating predicts an advert’s long-term brand growth and is calculated by measuring emotional response to each ad, with a score of 5.0 or above considered […]
Taboola has announced a partnership with LG Ad Solutions to offer Performance Enhancer, a solution that seeks to connect the gap between premium TV exposure and measurable digital outcomes. Performance Enhancer provides an end-to-end performance based solution across CTV and all other digital channels, globally. “This partnership creates a more connected and measurable ecosystem for […]
Prime Video in India has onboarded Moviesphere+ as an add-on subscription. As part of Lionsgate, Moviesphere+ offers a library of Hollywood blockbusters, cinematic gems, classic and new TV shows, an more. Customers in India can now subscribe to Moviesphere+ on Prime Video at an introductory price of INR 399 (€3.80) per year (usual price INR […]
HBO Max, Warner Bros Discovery’s (WBD) SVoD service is set to expand its presence in the European market with launches in Germany, Italy, Austria, Switzerland, Luxembourg and Liechtenstein on January 13th 2026 – with a UK and Ireland roll out soon to follow in March. HBO Max will launch in the new markets with its […]
Italian media associations have issued an urgent appeal to the government and parliament, warning that the unchecked power of global tech giants is jeopardising their crucial role as guarantors of information and pluralism. In a joint statement, the associations – bringing together print media and broadcasters (AIE, FIEG and CRTV) – collectively decried the “profoundly […]
Over half of APAC marketers plan to further increase spending on online video, e-commerce, and influencer content in 2026, according to Kantar Media Reactions 2025. The annual study, which uncovers the attitudes of consumers and marketers, also revealed that Netflix is officially the most preferred global ad platform among consumers in APAC. Kantar’s APAC Head […]
The popular The Rest Is Football podcast – fronted by Gary Lineker, Alan Shearer and Micah Richards – will be coming to Netflix as a daily TV show during the 2026 FIFA World Cup next summer. Filmed in a New York studio, the show will feature game analysis, special guests, interviews and insights into the […]
Channel 4 has acquired the exclusive rights to broadcast the 2025 Africa Cup of Nations (AFCON), agreeing a deal with The Confédération Africaine de Football (CAF). This agreement marks the first time the tournament will be available to watch for free in the UK. The AFCON kicks-off on December 21st in Morocco and will see […]