LiveRamp, the data collaboration partner, has announced that the multimedia news brand, Daily Mail, and sports streaming platform, DAZN, have joined its collaboration network. These publishers now leverage LiveRamp’s Authenticated Traffic Solution (ATS) to enhance addressability across their premium audiences, enabling brands to activate and measure campaigns more effectively. LiveRamp’s Authenticated Traffic Solution helps publishers […]

Antipiracy coalition the Alliance for Creativity and Entertainment (ACE) has dismantled India-based piracy network MKVCinemas and its associated domains. Additionally, ACE shut down a high-traffic drive-to-drive cloning tool frequently used by piracy services in India and Indonesia. Most of MKVCinemas’ traffic came from India, a rapidly expanding entertainment market. Collectively, the MKVCinemas domains accounted for […]

A director hired by Netflix to make a science-fiction series was convicted this week of an $11 million (€9.3m) fraud. Prosecutors said Carl Erik Rinsch, 48, secured funding from Netflix from 2018 to early 2020 to make the series, which was initially called White Horse and later renamed Conquest. But he put the money in […]

Tubi, Fox’s ad-supported streaming service, has announced it will support instant app download and native launch through Matter Casting, a next-generation casting standard enabling seamless mobile-to-TV viewing. With Matter Casting, viewers can cast Tubi content directly from iOS and Android devices to Fire TV with no separate app installation required.  “In a world where content […]

At the NEM Zagreb conference, María Rúa Aguete, Head of Media and Entertainment at Omdia, unveiled insights that signal a historic transformation in the US pay-TV market. According to Omdia’s latest forecasts, YouTube TV is on track to surpass Charter and Comcast to become the largest pay-TV operator in the US by 2027. Presenting on […]

AppsFlyer has released its annual analysis of mobile app trends, revealing how AI shaped both consumer behaviour and marketing strategy in 2025. GenAI adoption accelerated across the app ecosystem, with installs up 16 per cent and category spend reaching $824 million (€707.9m) across iOS and Android. GenAI apps ranked among the fastest-growing categories of the […]

FAST Channels TV, a leader in end-to-end FAST channel technology and distribution, is partnering with REVIVE Media Group to launch REVIVE, a new Free Ad-Supported Streaming TV (FAST) channel designed to deliver authentic, culture-driven stories to audiences worldwide. REVIVE will be the newest addition to the FAST Channels TV lineup, featuring a powerful mix of […]

Mike Shaw, Director, EMEA Ad Sales at Roku, and Richard Halton, Managing Director at Roku UK, have shared their TV advertising industry predictions for 2026. The pair foresee more thoughtful personalisation, Connected TV (CTV) evolving into a true commerce engine, and a more transparent and accountable advertising ecosystem. “In 2026, success in the broadcast and […]

A study from WARC has found that global advertising spend is now on course to close out 2025 with growth of 8.9 per cent to $1.19 trillion (€1.6tn), an upgrade of 1.5 percentage points (pp) from WARC’s September forecast due to strong results from Big Tech platforms and a muted impact on global trade from […]

Universal Ads, which enables brands to create, buy and measure ads across premium video, has announced that another round of third-party publishers has joined the Universal Audience Network in the US, bringing the total to more than 20 and giving brands new ways to reach qualified audiences at scale, all in one place. The new […]