BetWright has entered into a sponsorship partnership with Sky Sports Racing. As part of the agreement, BetWright sponsor idents will appear during Sky Sports Racing’s live UK racing coverage, positioning the brand alongside one of the leading horse racing broadcasters serving audiences across the UK and Ireland. Sky Sports Racing delivers live coverage from a […]
Netflix has announced the acquisition of InterPositive, the filmmaking technology company founded by Hollywood actor and director Ben Affleck that develops AI-powered tools built by and for filmmakers. Netflix said that InterPositive’s mission — to use emerging technology in ways that protect and expand creative choice — is “deeply aligned” with its own long-standing belief […]
Movistar Plus, the Spanish pay-TV platform, has commenced rolling out mandatory advertising before access to several television channels, extending a system that now requires viewers to watch an advert before entering the live broadcast of networks from the Atresmedia group. The measure forms part of a broader strategy by the platform to increase the presence […]
Eurovision Sport, the European Broadcasting Union’s (EBU) free-to-air streaming platform, with its partner CAMB.AI, will deliver live and on-demand subtitling for coverage of the Milano Cortina 2026 Paralympic Winter Games, taking place from March 6th to 15th. CAMB.AI, a specialist in AI-driven language solutions, will provide real-time, contextual speech-to-text transcription across live and on-demand coverage […]
AccuWeather NOW, AccuWeather’s FAST channel, is now available on Samsung TV Plus in the US. “AccuWeather’s new partnership with Samsung TV Plus expands access of our forecasts and warnings to tens of millions of Samsung TV Plus families, providing them with the proven Superior Accuracy, better timeliness, greater localisation, often more advanced notice of severe […]
Comscore, a specialist in measuring and analysing consumer behaviours, and Yahoo DSP have announced a partnership to enhance political advertising effectiveness in the US across Connected TV (CTV) with the launch of Proximic Political Audiences. The partnership is designed to support political activation partners, including MiQ’s dedicated political division, enabling agencies and campaigns to operationalise […]
ITV, the UK FTA commercial broadcaster, has posted its full year for 2025 – beating expectations as rumours of a network sale to Sky continue to swirl. Group external revenue rose 1 per cent to £3.51 billion (€4.03bn), while total group revenue remained flat at £4.12 billion. Carolyn McCall, ITV Chief Executive, commented: “ITV delivered […]
After launching the Netflix Ads Suite in 2025, the streamer is adding new ways for brands to buy and measure ads on the platform. Advertisers will now be able to tap into new targeting capabilities, better manage how often ads appear across streamers, and reach specific audiences at scale via the ad-supported plan. Starting in […]
The BBC has published its plan “to boost the UK’s creative economy, support democracy and give greater value to audiences”. In a 100-page response to the Government’s Charter Review consultation, the BBC described this as an “urgent opportunity for the UK to secure the world’s leading public service media organisation” for the UK and beyond. […]
Canal+ has announced the forthcoming discontinuation of the Showmax service, following a comprehensive review of its streaming activities. The Showmax Board of Directors said the decision “reflects the continued focus of MultiChoice, a Canal+ company, on financial discipline and investment optimisation, in an increasingly competitive and capital-intensive global streaming environment”. The “substantial” annual losses experienced […]