From a nail-biter World Series matchup and breathtaking Summer Olympics Games to some of the highest-rated political debates in history, 2016 provided no shortage of must-watch television. To provide insights about consumer television viewing activity, cable MSO Altice USA has released its first Altice USA Data Flash Review, which analysed 2016 viewing trends of its […]
Emerald Media, the Pan-Asia company backed by leading global investment firm KKR has acquired a significant minority stake in Amagi Media Labs, a specialist in targeted TV advertising and cloud-based TV broadcast infrastructure. Premji Invest, the investment arm of Azim Premji, (an existing shareholder) is also participating in this combination of primary and secondary $35 […]
AT&T, DISH Network and WPP have announced plans to acquire INVIDI Technologies, a specialist in providing addressable advertising platforms. INVIDI will continue operating independently under the three companies’ collective ownership, and each company will name representatives to INVIDI’s board of directors. AT&T will hold a controlling interest in the venture. INVIDI’s software lets advertisers deliver […]
Adobe is to acquire brand advertising software specialist TubeMogul for approximately $540 million (€495m) net of debt and cash. Under the terms of the agreement, Adobe will commence a cash tender offer to acquire all of the outstanding common stock of TubeMogul for $14 per share. TubeMogul’s platform enables brands and agencies to plan and […]
R-Kioski and Sanoma have launched HbbTV addressable TV campaigns with technology solutions from Digita and Icareus. Icareus provided its’ addressable TV HbbTV platform to introduce new and innovative TV advertising formats for the first time ever in Scandinavia. Sanoma is a Finnish media conglomerate operating magazines, newspapers, radio channels, pay TV and four free-to-air TV […]
Suggesting that their partnership offers improved cross-media comparability for TV and digital ad campaigns and enhanced monetisation opportunities, streaming platform specialist Roku and cross-platform measurement company comScore have confirmed that Roku will be the first streaming platform to enable syndicated measurement of video advertising through comScore validated Campaign Essential (vCE). Publishers and advertisers that choose […]
Allen Klosowski, VP mobile & connected devices, tells us about SpotX’s all-round approach to providing content publishers with a clear, comprehensive and user-friendly route to monetization. Direct sale, programmatic and open market place, all are provided and can monetize video content seen across all devices. [bitsontherun PUE1lomr-hLYU43gg]
CEO Chris Richardson tells us about the Linius solution, offered with partners Digisoft, that allows Internet style advertising targeting on TV. He says operators have the data available, what’s needed is a production and workflow solution using what Linius calls ‘video virtualisation.’ [bitsontherun bLXi470m-hLYU43gg]
BT Sport has deployed Yospace’s ad solution to monetise live channels across its online platforms. Launching ahead of the 2016 Premier League football season, the Yospace platform enables ad breaks in BT Sport’s live streams to be replaced when viewed online, in a way that is frame-accurate and seamless for the viewer, resulting in a […]
92 per cent of European consumers agree that changes need to be made to current online video advertising in order to improve the viewer experience, according to a survey of 4,000 consumers in the UK, France and Germany, which was commissioned by online video solutions provider, Brightcove. When asked to pinpoint their specific objections to […]