Sky AdSmart has added its first public service broadcaster to its ad-targeting portfolio.  Channel 5 becomes the latest Viacom-owned network to join Sky AdSmart, following Comedy Central and MTV.

Sky Adsmart tailors what is aired during commercials breaks according to a household’s profile and location.

“Sky AdSmart changes the way that people look at TV advertising,” said Graeme Hutcheson, director of Sky AdSmart & Digital. “The platform is continually evolving and we are really excited to announce one of the UK’s largest channels going live this month.”

Mark Swift, SVP, UK Ad Sales for Viacom UK, added: “We chose Sky Media as a single point of sale for all Viacom’s UK channels in large part because of their track record of innovation to improve the targeting and effectiveness of TV advertising.  “We’ve already experienced encouraging results for MTV and Comedy Central with Sky AdSmart and we look forward to creating more value for both our commercial partners and Viacom with the addition of Channel 5.”

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