Comscore, a specialist in measuring and analysing consumer behaviour, has announced an expanded partnership with ShowSeeker, the ad tech company behind Pilot, a cloud-based campaign and order management platform. This collaboration brings Comscore’s person-level local live and DVR data into the Pilot system, enabling media buyers and sellers to evaluate and transact on audiences with […]

LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has announced a strategic partnership with Experian, a data and technology company, to bring audience targeting capabilities to advertisers worldwide. Through the integration of Experian’s ConsumerView data, a database offering detailed demographic, behavioural and lifestyle insights, brands will access enriched audience targeting and insights […]

A coalition of leading industry players has launched A Roadmap for Programmatic TV in Europe — a five-point action plan to unlock growth, reduce fragmentation, and support the growth and development of programmatic TV across the UK, Germany, France, Italy and Spain. To move the market forward, the members of the European Programmatic TV Initiative […]

OzTAM, Australia’s official source of television audience measurement intelligence, has announced that Netflix has joined its audience measurement ecosystem, marking a major milestone in local media measurement transparency and collaboration. This partnership sees Netflix become the first global streaming platform to have its audience independently measured and reported by OzTAM. It also represents a significant […]

Addressable TV Initiative (ATVI) has pre-validated a turnkey solution from MediaTek; the turnkey solution is a combination of a chipset and specific middleware which together provide most of the functions of modern smart TVs running the Android TV OS. The pre-validation by ATVI provides a positive indication that the future TV models running Android TV […]

RTL AdAlliance, the international sales house of RTL Group, is broadening its Addressable TV offering with the addition of Eurosport 1. The sports channel owned by Warner Bros Discovery is now being monetised by RTL AdAlliance with simplified access for European buyers outside of Germany and US advertisers and agencies wanting to reach the local […]

Scottish commercial PSB STV Group is holding a Capital Markets Event for analysts and investors at which the leadership team will present STV FastFwd to 2030, a refresh of the business strategy, and set out new long-term growth targets. Through execution of this strategy, STV’s vision for 2030 is to be a globally recognised content […]

Samsung Ads has announced an expansion of its connected TV (CTV) advertising ecosystem, with the integration of Samsung mobile smartphone usage data to enhance targeting, insights and reporting. Advertisers in the UK, France, Italy, Spain and Germany can now benefit from a larger deterministic dataset that encompasses a broader spectrum of devices and consumer touchpoints […]

Satellite operator Eutelsat is working withRotana Media Services and Vestel to develop geographic-based targeted advertising for satellite TV channels. Building on the success of its Sat.tv service, which has delivered enhancements to the end-user’s content discovery and viewing experience of FTA television, Eutelsat is now focusing on solutions to boost the advertising revenues that underpin […]

UK commercial PSB Channel 4 is to introduce a new app in 2026, suggesting it will better help the broadcaster to provide value to its advertisers, being much more accessible. Speaking at the DTG Summit in London, Rak Patel, Chief Commercial Officer, Channel 4, said: “We will have a new digital experience, a new app […]