A coalition of leading industry players has launched A Roadmap for Programmatic TV in Europe — a five-point action plan to unlock growth, reduce fragmentation, and support the growth and development of programmatic TV across the UK, Germany, France, Italy and Spain. To move the market forward, the members of the European Programmatic TV Initiative […]

OzTAM, Australia’s official source of television audience measurement intelligence, has announced that Netflix has joined its audience measurement ecosystem, marking a major milestone in local media measurement transparency and collaboration. This partnership sees Netflix become the first global streaming platform to have its audience independently measured and reported by OzTAM. It also represents a significant […]

Addressable TV Initiative (ATVI) has pre-validated a turnkey solution from MediaTek; the turnkey solution is a combination of a chipset and specific middleware which together provide most of the functions of modern smart TVs running the Android TV OS. The pre-validation by ATVI provides a positive indication that the future TV models running Android TV […]

RTL AdAlliance, the international sales house of RTL Group, is broadening its Addressable TV offering with the addition of Eurosport 1. The sports channel owned by Warner Bros Discovery is now being monetised by RTL AdAlliance with simplified access for European buyers outside of Germany and US advertisers and agencies wanting to reach the local […]

Scottish commercial PSB STV Group is holding a Capital Markets Event for analysts and investors at which the leadership team will present STV FastFwd to 2030, a refresh of the business strategy, and set out new long-term growth targets. Through execution of this strategy, STV’s vision for 2030 is to be a globally recognised content […]

Samsung Ads has announced an expansion of its connected TV (CTV) advertising ecosystem, with the integration of Samsung mobile smartphone usage data to enhance targeting, insights and reporting. Advertisers in the UK, France, Italy, Spain and Germany can now benefit from a larger deterministic dataset that encompasses a broader spectrum of devices and consumer touchpoints […]

Satellite operator Eutelsat is working withRotana Media Services and Vestel to develop geographic-based targeted advertising for satellite TV channels. Building on the success of its Sat.tv service, which has delivered enhancements to the end-user’s content discovery and viewing experience of FTA television, Eutelsat is now focusing on solutions to boost the advertising revenues that underpin […]

UK commercial PSB Channel 4 is to introduce a new app in 2026, suggesting it will better help the broadcaster to provide value to its advertisers, being much more accessible. Speaking at the DTG Summit in London, Rak Patel, Chief Commercial Officer, Channel 4, said: “We will have a new digital experience, a new app […]

At IAB NewFronts 2025, Samsung Ads, the advertising division of Samsung Electronics, called on brands to go beyond the status quo and unlock the full performance potential of connected TV (CTV). Kicking off the suite of announcements at NewFronts was the debut of STN, the Samsung Television Network, the broad-FAST channel exclusively on Samsung TV […]

Tubi, Fox’s ad-supported streaming service, made a series of product and partnership announcements during IAB NewFronts in New York. “As Tubi scales from emerging to essential, we are focused on providing ad solutions that meet the needs of brands across industries, from CPG to Auto and more, driving outcomes across the funnel so dollars can […]