MiQ, a programmatic media partner, has announced a partnership with Titan OS, the Barcelona-based technology, entertainment, and advertising company. MiQ consequently becomes the only managed service provider with access to Titan OS-level intelligence and extends MiQ’s European watching signals to over 20 million connected TVs (CTV). With this strategic partnership, MiQ enhances its TV Intelligence […]
ITV has announced the launch of its new addressable advertising product – Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this development brings addressable targeting options to ITV’s live linear broadcast channels for the first time. Exclusively bookable via Planet V, Live Addressable + will apply ITVs full suite […]
DirecTV Advertising has launched DirecTV Elect, a digital platform powered by AI and designed specifically for political advertisers looking to reach connected TV (CTV) audiences in the US. Political advertisers and advocacy groups will now have seamless access to a wide variety of programming including news, live sports, and entertainment through a platform built to […]
Netflix has introduced a new metric to measure its ad reach in terms of viewers instead of accounts. “After speaking to our [advertising] partners, we know that what they want most is an accurate, clear, and transparent representation of who their ads are reaching. Our previous measurement (which was based on account profiles) didn’t represent […]
A study measuring the linkages between Internet Protocol (IP) addresses to US households and individual email addresses reveals a number of costly inaccuracies. The research demonstrates that IP addresses are not always reliable as a stable identifier for digital targeting and measurement, calling for industry-wide collaboration to improve the fidelity of marketing signals that the […]
Amazon Ads is partnering with the French broadcasters M6 and TF1 to pilot launch its Amazon Publisher Cloud (APC) adtech service in the country. It marks the first roll out of the service in Europe, which will gradually open up to other broadcasters. APC enables media companies to combine their own data with Amazon Ads […]
Outra, a UK provider of household-level data for insight and marketing activation, has announced a strategic integration with LightBoxTV, the Total TV planning and workflow platform. This partnership introduces a new layer of geographic and life-stage intelligence to TV planning, enabling advertisers to deliver campaigns that are both targeted and locally relevant. Outra’s household-level data […]
The UK’s Competition and Markets Authority (CMA) has confirmed that the legal tests have been met to designate Google with strategic market status (SMS) in general search and search advertising services. The UK’s new digital markets competition regime came into force on January 1st 2025, allowing the CMA to take targeted and proportionate action to […]
Dish Media, a subsidiary of EchoStar Corporation, has unveiled research revealing that advertisers are missing millions of consumers by underutilising addressable TV in their media strategies. In partnership with Janus Strategy & Insights, Dish Media’s study, titled The Perfect Match: Addressable TV For Maximised Reach and Revenue reveals how reallocating a portion of media budgets […]
Viant Technology, a specialist in CTV and AI-powered programmatic advertising, have announced an expanded partnership with Tubi, Foxs free ad-supported streaming service. With a new ID sync between Viant and Tubi, advertisers can reach addressable audiences – spanning more than 100 million monthly active users and over 300,000 movies and TV episodes – with greater […]