A study measuring the linkages between Internet Protocol (IP) addresses to US households and individual email addresses reveals a number of costly inaccuracies. The research demonstrates that IP addresses are not always reliable as a stable identifier for digital targeting and measurement, calling for industry-wide collaboration to improve the fidelity of marketing signals that the […]
Amazon Ads is partnering with the French broadcasters M6 and TF1 to pilot launch its Amazon Publisher Cloud (APC) adtech service in the country. It marks the first roll out of the service in Europe, which will gradually open up to other broadcasters. APC enables media companies to combine their own data with Amazon Ads […]
Outra, a UK provider of household-level data for insight and marketing activation, has announced a strategic integration with LightBoxTV, the Total TV planning and workflow platform. This partnership introduces a new layer of geographic and life-stage intelligence to TV planning, enabling advertisers to deliver campaigns that are both targeted and locally relevant. Outra’s household-level data […]
The UK’s Competition and Markets Authority (CMA) has confirmed that the legal tests have been met to designate Google with strategic market status (SMS) in general search and search advertising services. The UK’s new digital markets competition regime came into force on January 1st 2025, allowing the CMA to take targeted and proportionate action to […]
Dish Media, a subsidiary of EchoStar Corporation, has unveiled research revealing that advertisers are missing millions of consumers by underutilising addressable TV in their media strategies. In partnership with Janus Strategy & Insights, Dish Media’s study, titled The Perfect Match: Addressable TV For Maximised Reach and Revenue reveals how reallocating a portion of media budgets […]
Viant Technology, a specialist in CTV and AI-powered programmatic advertising, have announced an expanded partnership with Tubi, Foxs free ad-supported streaming service. With a new ID sync between Viant and Tubi, advertisers can reach addressable audiences – spanning more than 100 million monthly active users and over 300,000 movies and TV episodes – with greater […]
From its CONMEBOL hub in Buenos Aires, Mediapro is partneering with TGI Sport in the implementation of new, virtual advertising technology. TGI Sport, specialist in technology solutions for sporting media outlets, has developed software capable of inserting digital adverts in areas at stadia such as LED signs or even the pitch itself which are only […]
Disney will pay $10 million (€8.6m) to settle Federal Trade Commission allegations that the company allowed personal data to be collected from children who viewed kid-directed videos on YouTube without notifying parents or obtaining their consent as required by the Children’s Online Privacy Protection Rule (COPPA Rule). The proposed order would transform how the company […]
Online privacy and data sharing have been back in the headlines following the introduction of the Online Safety Act. Data from Kantar Media TGI shows that while consumers are worrying about personal information online they also don’t mind sharing data if it delivers a better viewing experience – such as personalised advertising on streaming platforms. […]
Magnite, an independent sell-side advertising company, has announced a strategic partnership with dentsu in EMEA to accelerate innovation and performance across the media supply chain. Dentsu is tapping into Magnite’s built-for-video tools and technology to power dentsu Total TV and support its ambition to lead in the ‘Algorithmic Era’ of advertising, where interoperability, automation and […]