Nippon TV, the Japanese broadcaster, has named PubMatic, an independent technology company delivering a digital advertising supply chain, as a Premier Partner for Sugree, its programmatic TV advertising platform. Nippon TV reaches more than 100 million monthly active users (MAU) each month through a range of popular entertainment, news, sports, and drama programming. By aligning […]
Publica by IAS, the independent ad server purpose built for Connected TV (CTV), has announced that Goldvertise, a specialist in marketing moving image content including linear TV, CTV, and online video, has chosen Publica as an ad serving partner for CTV inventory in Germany and the wider DACH region. Goldvertise, formerly known as Goldbach Germany, […]
Rakuten TV, the European streaming platform, has revealed findings from its survey, A Clearer Picture, exploring UK advertisers’ current views on media investments in CTV. The study found that 97 per cent of marketers have concerns around transparency, while 74 per cent plan to increase their programmatic CTV spend in the near future. In order […]
Comcast Advertising Media Solutions has partnered with measurement specialist xpln.ai to launch Focus – which aims ti enable advertisers and agencies to buy impressions that reach a selected attention duration of at least two, three or five seconds for premium online video and CTV campaigns. xpln.ai’s advanced suite of technology, including machine learning algorithms, measures […]
The Royal Air Force (RAF) has launched a 3D Anamorphic ident in Cineworld theatres across the UK, created as a part of the brand’s ongoing sponsorship of Thrill Seekers at Cineworld. Cinemagoers will experience the illusion of a 3D fighter jet soaring out of the screen overhead during the RAF production, all without the need […]
Channel 4 Sales has announced the launch of a new tool that allows advertisers to measure the emissions of their campaigns running on linear TV, building upon its existing emissions measurement offering. Channel 4 says the move makes it the commercial team the first within a UK broadcaster to provide advertisers with carbon emissions data […]
ShowHeroes, a specialist in sustainable and innovative digital video and CTV solutions, has announced a strategic partnership with Titan OS, the Barcelona-based technology, entertainment and advertising company, to bring retail data-powered CTV campaigns to market across the UK Germany and Brazil. Under the agreement, ShowHeroes becomes Titan OS’s strategic partner for Retail Media activations in […]
The retail media sector is projected to exceed $300 billion (€257.8bn) by 2030, accounting for approximately 20 per cent of total global advertising revenue, according to research from Omdia. This growth trajectory follows the rapid expansion of retail media as more players enter the market. Retail media networks are platforms that enable brands to advertise […]
FIFA and Hisense have announced the extension of their long-standing sponsorship, with the home appliances and TV brand manufacturer confirmed as an Official Sponsor of the FIFA World Cup 26, which is to be held in Canada, Mexico and the US. The renewed sponsorship builds on a collaboration that began in 2017 and has included […]
The shape of television media is changing, as consumers shift from linear TV to connected TV and the opportunity of TV advertising becomes more addressable. This transition has prompted a debate about what counts as television in 2025 – and whether TV advertising should be defined by format, device or media owner. WARC’s Global Ad […]