Comscore, a specialist in measuring and analysing consumer behaviours, has released its 2025 State of Streaming report, revealing how consumer behaviour continues to reshape the US streaming landscape. A key finding is that audience expansion in both ad-supported (AVoD) and FAST channels shows no signs of slowing with big gains across the board. According to […]

UK advertising spend is expected to increase by 7.3 per cent to a total of £12 billion (€13.6bn) in the final quarter of this year, according to the Advertising Association/WARC Expenditure Report. The forecasts also show that total ad spend is set to rise by 8.2 per cent to £46 billion during 2025 as a […]

Four in 10 consumers say that watching social media videos and streaming services counts as ‘watching TV’, and that rises to 50 per cent for Gen Zs and Millennials, according to Deloitte’s latest Digital Media Trends study. This blurring of content matters for Hollywood, advertisers, and platforms alike: with social and streaming now interchangeable, they […]

Frameplay, an in-game advertising specialist, has released research with Happydemics demonstrating in-game advertising’s superior performance versus traditional digital channels. The analysis draws from 173 in-game campaigns, part of Happydemics’ 7,000+ brand lift studies since 2021. Frameplay represents nearly 90 studies, including 40 in 2024. The research reveals in-game advertising achieves the highest ad recall at […]

ORF-Enterprise, the sales house subsidiary of Austria’s public broadcaster ORF, has agreed a partnership with RTL AdAlliance. Within the framework of this collaboration, RTL AdAlliance, the international sales house of RTL Group, is expanding its portfolio for advertisers outside Austria to represent the national advertising offering of Austria’s largest media group. The portfolio includes Austria’s […]

Bell Media and Tubi, Fox’s ad-supported streaming service, have announced a long-term strategic partnership across ad sales and content distribution, including Canadian titles from Bell Media’s on-demand catalogue and FAST channel lineup. The partnership also includes plans to co-develop original content for distribution on Tubi globally, across Bell Media platforms in Canada, and through Sphere […]

Taboola and Paramount Advertising have announced a strategic partnership to launch Performance Multiplier — a Paramount-branded solution that underscores TV’s power to augment a brand’s digital performance. This solution aims to help small and medium-sized businesses (SMBs) extend and measure the impact of their CTV advertising. “At Paramount, we are proving that television advertising amplifies […]

Teads, the omnichannel outcomes platform for the open internet, has announced the beta launch of CTV Performance, a performance solution that tracks exposure to action, bringing accountability to connected TV campaigns for the first time outside of the US. CTV Performance enables advertisers to move beyond traditional CTV metrics like impressions and completion rates, offering […]

StackAdapt, a technology company in advertising and marketing, has announced a direct integration with Tubi, Fox’s free streaming service. This integration gives advertisers seamless access to a large collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals.. With this integration, advertisers and agencies can connect directly to Tubi’s […]

LG Ad Solutions, a specialist in advanced advertising for Connected TV (CTV), has announced a strategic partnership with Databricks, the Data and AI company, to deliver LG Ad Solutions’ Automated Content Recognition (ACR) data via Delta Sharing through the Databricks Marketplace in the US. The collaboration is designed to make it more efficient for brands, agencies, networks, […]