A study from Nielsen reveals that the majority of Black audiences (67 per cent) surveyed pay more attention to ads in media that reflect their culture. In addition, Black audiences demonstrate loyalty and trust to the brands and influencers they believe in compared to other segments. Over half (52 per cent) of Black audiences agreed […]

Volvo Cars has renewed its long-standing partnership with Sky Atlantic for a further two years. As part of the renewal, Volvo has also become a first-time sponsor of Sky Nature, expanding its presence across Sky’s premium factual and entertainment portfolio. Planned in collaboration with Sky Media and Initiative (IPG), the renewal follows a decade of […]

The Coalition for Innovative Media Measurement (CIMM) and the World Federation of Advertisers (WFA) have announced a strategic review of cross-media measurement in Europe. The study will assess the potential of emerging approaches across the region and examine the differing motivations and incentives among advertisers, broadcasters, platforms, agencies and vendors. The review will identify which […]

WARC’s latest forecasts show that global advertising spend is forecast to grow 9.1 per cent in 2026 to $1.3 trillion (€1.1tn), doubling in size since the pandemic and equivalent to $150 spent on every person. The incremental growth is mostly being captured by digital platforms, not traditional channels. Almost 80 per cent of ad spend now […]

Live television advertising has become a powerful force influencing gambling behaviours across Britain. During prime-time sports broadcasts, viewers are regularly exposed to a stream of betting promotions that blend seamlessly with the excitement of the match. These carefully timed advertisements create immediate opportunities for viewers to engage with online casino platforms or place sports bets […]

SPI International has announced a strategic partnership with bTV Media Group, the Bulgarian TV sales houses. Effective immediately, bTV Media Group becomes the exclusive representative for Dizi’s advertising inventory in Bulgaria. Dizi is one of SPI International’s flagship brands, offering Turkish drama series. Since its launch in Bulgaria in 2020, Dizi has gained popularity among […]

Vudoo, a specialist in interactive and shoppable video technology, has partnered with Canadian media company Corus Entertainment to introduce commerce-enabled shoppable advertising experiences across Corus’ premium digital environments. The strategic partnership marks Vudoo’s official entry into the Canadian market and adds a Tier-1 broadcaster to its global publisher network. By powering Corus’ next phase of […]

Global usage of ad-supported subscription tiers increased across Netflix, Disney+ and HBO Max between Q4 2024 and Q3 2025, according to research from Digital i. The highest growth in adoption was on Netflix, with 40 per cent of active accounts using its Standard with Ads plan in Q3 2025, in the 20 countries measured by […]

ITV has selected Yospace, a specialist in Dynamic Ad Insertion (DAI), to launch an ad measurement and delivery solution across its channels on Freely, the joint streaming service from Everyone TV developed by UK public service broadcasters the BBC, ITV, Channel 4 and 5. Yospace has delivered a DAI solution combined with Client-Guided Ad Measurement […]

A new report suggests that many people in Britain are increasingly comfortable with the idea of tighter gambling rules, particularly around advertising. The research, entitled ‘Ending a Losing Streak’, was carried out by the think tank More In Common, alongside the Coalition to End Gambling Ads. It is based on public responses about gambling habits […]