Guideline, a provider of advertising data and planning technology, and NBCUniversal have announced the expansion of their partnership to strengthen NBCUniversal’s data-driven strategies across ad sales. “NBCUniversal has long been a leader in leveraging data to drive innovation in advertising,” said Vincent Mifsud, CEO at Guideline. “We’re excited to expand this relationship and proud to […]

ITV has launched Dynamic Pause Ads, with custom adverts generated for users on ITVX when they pause on-demand content on connected TVs. The new format is launching with British Airways as the initial brand to trial the format, promoting its ‘The End of Summer Sale’ campaign, offering customers special offers when booking their next trip. […]

ThePubverse, the media monetisation arm of ArabyAds, has signed a partnership with Whale TV, the independent TV OS maker. The agreement grants ThePubverse exclusive rights to Whale TV’s display and video advertising inventory across the GCC and Egypt, significantly expanding access to premium Connected TV (CTV) inventory for advertisers across the MENA region. Whale TV […]

Television and streaming platforms continue to shift their approach to advertising as new industries seek to connect with audiences. Sports betting and online gaming have become central players in this space, influencing how broadcasters think about advertising slots, sponsorships, and digital overlays. As rights holders expand into streaming and advertisers experiment with targeted campaigns, the […]

Gambling adverts used to pop up nonstop during live matches. Regulators and sports bodies decided this barrage isn’t healthy. Here’s a rundown of five changes shaping how gambling shows up on UK screens. From September 1st 2025, all licensed betting operators, whether based in Gibraltar or Manchester, must follow the same marketing rules. Ads have […]

The Alliance of Media Independents (AMI) and ITV are launching a new multi-million-pound commercial partnership – the AMI & ITV Backing Business Fund. The fund is exclusively for the member agencies of the Alliance of Media Independents (AMI) and their new or lapsed brands that wish to advertise on TV, making TV advertising more accessible […]

Amazon Ads and Netflix have announced a partnership that provides advertisers using Amazon DSP with direct access to Netflix’s premium ad inventory. The offering will be available in the UK, the US, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia, providing availability for marketers using Amazon DSP in these countries. The new integration […]

Ads served on premium media outlets drive a 40 per cent uplift in purchase intent, according to research conducted by global advertising technology player, The Trade Desk, in partnership with PA Consulting. The findings also highlight how audiences find content served by premium media more trustworthy, as 85 per cent of consumers say they are […]

The SME Unit of RTL AdAlliance, the international sales house of RTL Group, specialises in enabling TV advertising for the SME sector in Germany. RTL AdAlliance is now taking a decisive step by internationalising the SME Unit’s ATV offer. ATV for SMEs is introduced into the Austrian advertising market with the full-service marketing agency heise […]

Nippon TV, the Japanese broadcaster, has named PubMatic, an independent technology company delivering a digital advertising supply chain, as a Premier Partner for Sugree, its programmatic TV advertising platform. Nippon TV reaches more than 100 million monthly active users (MAU) each month through a range of popular entertainment, news, sports, and drama programming. By aligning […]