Amazon Ads is partnering with the French broadcasters M6 and TF1 to pilot launch its Amazon Publisher Cloud (APC) adtech service in the country. It marks the first roll out of the service in Europe, which will gradually open up to other broadcasters. APC enables media companies to combine their own data with Amazon Ads […]
Dailymotion has announced the creation of Audience Path, a new entity for US brands and agencies that aims to improve advertising performance through AI-driven audience understanding and activation, powered by its proprietary agentic AI technology, Ray. As audiences become more fragmented, Audience Path leverages 5 billion proprietary signals to create smarter media strategies for brands […]
The global retail media market retains significant momentum, with ad investment projected to surpass $200 billion (€173.8bn) by 2027, reports WARC Media. However, underlying this growth is an evolving industry. As brands consolidate their ad spend across fewer retail media networks and sponsored search growth slows, retailers must reinvent themselves as ‘full-funnel’ platforms offering granular display and off-site solutions, whilst preparing for the impacts of agentic […]
Looper Insights, the leading CTV merchandising analytics platform, has announced the launch of its new Sports Visibility Tracker, a first-of-its-kind solution enabling sports streamers, broadcasters, and rights holders to verify campaign compliance, measure performance, and optimise live event promotions across connected TV devices in real time. According to Deloitte’s 2025 Sports Media Outlook, over 74 […]
Roku has unveiled the Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives developers direct access to Roku’s first-party ad capabilities, enabling them to build new and more integrated performance solutions that help advertisers launch, optimise and measure campaigns. The Roku Ads API allows developers […]
System1 has introduced Test Your Ad Competitive Edge, an open creative effectiveness database of more than 100,000 ads that gives brands a competitive advantage through a real-time view of their category and inspiration from creative. The relaunched product builds on System1’s proprietary Premium database, which has been developed and expanded over the past six years. Advertisers […]
Channel 4 Sales has secured national diamond, jewellery and watch retailer Beaverbrooks as the official sponsor of its Festive Entertainment programming across Channel 4 and UKTV. The partnership, running through November and December 2025, sees Beaverbrooks aligning with holiday season programming including drama Dear Father Christmas (W/T) plus Kirstie’s Christmas Craft and Snowtrain at Christmas, alongside festive […]
Outra, a UK provider of household-level data for insight and marketing activation, has announced a strategic integration with LightBoxTV, the Total TV planning and workflow platform. This partnership introduces a new layer of geographic and life-stage intelligence to TV planning, enabling advertisers to deliver campaigns that are both targeted and locally relevant. Outra’s household-level data […]
Traditional television continues to lose ground in Spain. According to a report from EAE Business School, two out of three Spanish households now subscribe to at least one streaming platform – a sign that on-demand entertainment has become the new norm. The shift isn’t just about technology – it’s about generations. Homes with children watch […]
LG Ad Solutions, a provider of Connected TV (CTV) advertising technology, has announced Agentiv, an AI platform developed to support the company’s suite of internal and external agents that enhance operational and data-driven efficiencies. “We’ve focused on building the data infrastructure needed to responsibly integrate AI into our advertising technology,” commented Dave Rudnick, Chief Technology […]