UK media regulator Ofcom is to review how advertising deals are handled. The review is the first in-depth look at the UK airtime trading system as Ofcom admits there has been “perennial anxiety” over whether the system is being abused. Ed Richards, Ofcom CEO, said “The time is now right to consider whether there are […]
In a study on the growth and profitability of the media and entertainment industry released by Ernst & Young, cable operators showed the highest profitability among all media and entertainment sectors, and interactive media was the fastest growing sector within the industry. The report also reveals that, despite current perceptions, the media and entertainment industry […]
Global marketing service group Omnicom has struck what it claims are industry-first partnerships with AOL, Yahoo and Microsoft, to gain direct access to the Internet companies’ consumer data. The deals, which follow a similar agreement with Google last year, will give Omnicom’s agencies the ability to target advertising to particular locations, ages and demographics across […]
Product placement came to the UK this week, but research from YouGov suggests the appearance of branded goods in the nation’s TV shows and films for the first time is unlikely to excite audiences. Over a third (36 per cent) of respondents say they do not know what product placement is. However, close to three […]
The cable industry scored record highs in both national and local advertising revenues in 2010, according to the Cabletelevision Advertising Bureau. Cable ad revenues were $27.1 billion, up 12 per cent from 2009. National network revenues were $20.5 billion, up 9.6 per cent and local cable revenues jumped 20 per cent to $6.6 billion. “In […]
TV broadcasting in Russia has had a hard time, badly hurt by the advertising recession. One benchmark broadcaster is CTC Media which has had a roller-coaster ride this past two years. That position is changing – and fast. Bankers Morgan Stanley say Russia will enjoy one of the fastest advertising growth rates on the planet. […]
eMarketer estimates that in 2011, 68.2 per cent of US Internet users, or 158.1 million people, will be watching video content online each month. By 2015, that figure will increase to 76 per cent of Internet users, or 195.5 million people. In the same period, online video advertising spending will surge from $1.97 billion to […]
A reduction in the time allowed for advertisements on commercial broadcasting channels has been called for by the House of Lords Communications Committee, who report that existing regulation of the market is no longer relevant in the digital age and doesn’t serve the best interests of viewers. The Committee – part of the UK parliament’s […]
A study by digital video ad sales rights/ad server company FreeWheel pegs completion rates of video ads in content 20 minutes or longer — typically in premium TV shows — at 81 per cent. Shorter, professionally produced videos — 5 minutes to 20 minutes long — only get a 62 per cent completion rate. “Length […]
The 2011 Super Bowl broke US TV ratings records for the second year running on Sunday, with the climax of the American football season watched by an average of 111 million viewers on the Fox network. Sunday’s 45th Super Bowl beat last year’s CBS record audience by 4.5 million. Advertisers paid a record $3 million […]