Global online advertising revenues will reach $106.22 billion in 2016, almost double the $58.16 billion recorded in 2010, according to a new report from Digital TV Research.

According to the report – The Online Advertising Forecasts report – which covers 40 countries, the US will remain the dominant territory for online advertising revenues. However, its share of online advertising revenues will drop from 41 per cent in 2010 (when the US recorded revenues of $23.95 billion) to 38 per cent in 2016 ($39.980 billion). Although Japan ($8.129 billion) will retain second place in 2016, China will be hot on its heels. China’s online advertising revenues will grow from $2.6 billion in 2010 to $7.689 billion in 2016.

For this report, online advertising is defined in net terms (rate card prices less discounts, agency commissions and production costs). These figures are for advertising expenditure via fixed broadband, and therefore do not include mobile advertising.

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