According to Worldpanel by Numerator’s latest Entertainment on Demand (EoD) report, women’s sport continued to garner attention with European audiences between July and September 2025. In Great Britain, England’s victories in the UEFA European Cup and Rugby World Cup meant that 60 per cent of sports viewers watched women’s games; in France, this was even higher […]
LG Ad Solutions, a specialist in advanced Connected TV (CTV) advertising, has released findings illustrating how the smart TV home screen has become the new ‘first impression’ moment for advertisers — a critical space where discovery begins, decisions are made, and brand impact is won. For decades, being first in break was the holy grail […]
A Disney short film about a little girl whose doodle comes to life after Santa mistakes her drawing for a Christmas wish is the most emotionally engaging ad of the festive season. That’s according to analysis from DAIVID, which used its AI-powered creative testing platform to identify the Yuletide campaigns that sparked the most intense […]
MiQ, a programmatic media partner, has announced a partnership with Titan OS, the Barcelona-based technology, entertainment, and advertising company. MiQ consequently becomes the only managed service provider with access to Titan OS-level intelligence and extends MiQ’s European watching signals to over 20 million connected TVs (CTV). With this strategic partnership, MiQ enhances its TV Intelligence […]
Channel 4 Sales is launching Smart Ad Engine, a GenAI service that seeks to make it easier for SMEs to advertise on TV. SMEs can access Smart Ad Engine at no cost to generate indicative TV ad creative within minutes based on their existing online footprint and social media presence, visualising the potential transformative power […]
Disney+ has unveiled its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP. The ‘A lifetime of great stories’ platform is rooted in Disney’s 100-year heritage of storytelling, while also celebrating the modern stories across a slate of movies, TV shows and exclusive originals available on Disney+. […]
Roku City will get a Wicked-ly enchanted new look when Universal Pictures paints the iconic cityscape green and pink, in celebration of the November 21st cinematic release of sequel movie Wicked: For Good. For the first time ever, this Roku City takeover will span the globe, across the UK, Canada, Mexico, Brazil and the US, […]
ITV has announced the launch of its new addressable advertising product – Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this development brings addressable targeting options to ITV’s live linear broadcast channels for the first time. Exclusively bookable via Planet V, Live Addressable + will apply ITVs full suite […]
Global, the Media & Entertainment Group, in partnership with BT, has commenced a nationwide rollout of new digital Street Hub units – an enhanced design that aim to revitalise high streets, improve public connectivity, and supercharge advertising across the UK. Building on the success of units launched in 2017, the new Street Hubs combine next-gen […]
Amazon announced at its annual unBoxed event in Nashville, Tennessee, that its Prime Video streaming service now has an average monthly ad-supported reach of more than 315 million viewers globally. This number represents an unduplicated average monthly active ad-supported audience across Original and licensed series and films, live sports and events, and free, ad-supported live […]