Ad-supported television represented 74.2 per cent of overall TV viewing across the US 2025, according to Nielsen’s newly released Q4 Ad Supported Gauge. This percentage marked the highest the medium hit throughout all of 2025. Compared to Q3 2025, ad supported viewing was also up 9 per cent, outpacing the 7 per cent increase in total […]

Teads, the omnichannel outcomes platform, has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory. This strategic partnership gives brands access to high-attention placements on connected television, appearing as the first visual impression on Google TV devices across major global markets, including the UK and US. With Google TV Masthead, advertisers […]

Tubi, Fox Corporation’s ad-supported streaming service, and Nielsen, thee specialist in audience measurement, have announced expanded strategic measurement as part of a new, multiyear partnership. Tubi now has access to Nielsen’s Audience Measurement and Streaming Platform Ratings, a view of how audiences engage with both subscription and ad-supported streaming services. Additionally, Tubi can access Nielsen’s […]

ITV is set to trial in-game ‘picture-in-picture ads’ for the first time during the opening fixture of the Six Nations Championship on February 5th when France takes on Ireland at Stade de France. The UK commercial broadcaster’s new rights deal includes the option to air two split-screen adverts before a scrum is set (one in […]

Samsung Ads has announced it will provide marketers with direct programmatic access to its Samsung TV Plus ad inventory through Amazon DSP. The integration is already launched in the US and Canada and is now available in Europe. Samsung TV Plus, Samsung’s free AVoD service, offers over 3,500 free channels across 30 territories globally, plus […]

5 has announced a new partnership with Leapmotor UK that sees the automotive brand become the official sponsor of the broadcaster’s ‘Thrilling Drama’ slate across linear and streaming. The agreement marks Leapmotor’s first UK television sponsorship and spans a range ofscripted drama titles on 5’s streaming platform, alongside new and returning series on the main […]

ITV has announced a partnership with Banijay Rights, the global distribution arm of Banijay Entertainment, and its UK production group, Banijay UK, creating an expansion of ITV’s YouTube sales offering.  ITV YouTube Sales team will now represent titles from Banijay Rights, giving brands the opportunity to buy advertising around even more broadcast-quality content on YouTube. […]

Influent Media will exclusively represent advertising sales for Disney+ in Ireland, coinciding with the launch of Disney+’s new Standard with Ads subscription tier in the country from March 3rd. The collaboration offers Irish advertisers the opportunity to reach audiences through pre-roll and mid-roll ad slots across Disney+’s content, which includes titles from Disney, Pixar, Marvel, […]

Brightline is expanding its collaboration with Disney Advertising to bring interactive, engagement-led ads to Disney+, live sports on FuboTV, and programmatic inventory across Disney’s streaming properties. “Disney Advertising has been foundational to the evolution of interactive CTV,” said Rob Aksman, President of BrightLine. “This expansion is a natural next step—bringing engagement-led streaming advertising to more […]

Mediapro, the European audiovisual specialist, has launched Brands&Xperiences, a new business area established to further strengthen the company’s commercial operations. This new division will focus on servicing advertisers and brands, encompassing offerings such as perimeter advertising, sponsorships, advertising, social media, market research, as well as bespoke services like events and experiential exhibition design. Javier Buendía […]