TVB, the trade association of America’s local broadcast television industry, has released a study highlighting the importance of media platforms that influence consumers during the purchase decision process. Study findings confirm that linear TV remains the most important influence by far among a variety of different media platforms (traditional & digital including streaming), through all […]
Sky Sports has announced a new partnership with Callaway Golf. The collaboration sees Callaway become the official sponsor of key events across both the men’s and women’s golfing calendar on Sky Sports Golf. The multi-platform partnership brokered by Sky Media, will include linear co-sponsorship, digital advertising, Sponsorship of the Sky Sports Golf podcast, collaborative events […]
Chunghwa Telecom, the Taiwanese telco, has partnered with Broadpeak to power new monetisation growth for its streaming service Hami Video, harnessing Broadpeak’s server-side-ad-insertion (SSAI) solution via the broadpeak.io SaaS platform. Leveraging advanced dynamic ad insertion for the first time to elevate viewing experiences and increase ad revenue, the Taiwanese operator delivers coverage for live basketball […]
UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime and fraud. Ad fraud is a major problem for advertisers. Estimates put the cost of ad fraud at up to $100 billion and suggest that […]
RTL AdAlliance has launched its AdManager – a self-service platform launched and operated by the international media sales house of RTL Group. This platform gives international advertisers direct, scalable entry to video content by some of the most demanded European broadcasters and media brands. With the same comfort advertisers know from social ad buying and […]
Equativ has become the new ad server and primary supply-side platform (SSP) for Titan OS, the European technology and advertising company that has developed an independent Operating System for Connected TV (CTV). The partnership brings the power of retail media to CTV, enabling brands to deliver targeted, outcome-driven campaigns. Launched in 2024, Titan OS has […]
Basis Technologies, the advertising automation platform, has announced an integration with IRIS.TV to enable contextual targeting for programmatic advertising on connected TV (CTV). IRIS.TV is a content data marketplace built for streaming. Through its proprietary content ID, the IRIS_ID, IRIS.TV enables the use of AI-enriched data provider segments, referred to as IRIS-enabled data, across the […]
TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through search to purchase. However, WARC Media reports that concern over TikTok’s possible ban in the US is creating uncertainty among advertisers and creators. Alex Brownsell, Head of Content, WARC Media, and author of the report, says: […]
ITV and Carwow, the online destination for car changing, have announced their new retail commerce partnership – Auto Match. A new advertising solution available through ITV’s advanced self-serve programmatic platform Planet V, it will empower car advertisers to connect with known active car buyers through ITVX. Auto Match, TV’s first dedicated commerce solution in the […]
Channel 4’s commercial arm, Channel 4 Sales, has launched an competition for Certified B Corporations (‘B Corps’) in the UK, giving them the chance to win free advertising airtime as part of its commitment to sustainability. Channel 4 Sales has partnered with B Lab UK, the non-profit company behind the UK B Corp movement, to […]