Openreach has announced the appointment of James Lowther as its new Managing Director for Commercial, effective January 2026. Lowther will join the Openreach Executive team and report to Deputy CEO, Katie Milligan, as the company strengthens its leadership during a pivotal period for the UK broadband market. Lowther brings more than 20 years of experience […]
Adform, the media buying platform, has announced a partnership with RTL AdAlliance, the international sales house of RTL Group. Bringing together RTL AdAlliance’s reach of more than 30 million European households with Adform’s programmatic technology, the partnership enables international advertisers to launch more targeted ATV campaigns. For Adform’s global brand and agency partners, this will […]
ThinkAnalytics, the specialist in AI-powered data analytics for TV and streaming, has announced the appointment of James Shears as Senior Vice President of Advertising. In this role, Shears will lead the global strategy and commercial expansion of ThinkAnalytics’ advertising solutions. Shears brings more than 20 years of experience across TV, streaming media and data-driven advertising. […]
Kevin the Carrot is celebrating a decade of fluent device success, with Aldi’s 2025 Christmas advert trilogy scoring an average of 5.5 Stars across its three part series with creative effectiveness platform System1. System1’s Star Rating predicts an advert’s long-term brand growth and is calculated by measuring emotional response to each ad, with a score […]
5 has confirmed its refreshed daytime line-up for 2026, unveiling a new talk show fronted by Matt Allwright as it invests further in in the schedule and expands its output with ITN Productions. Storm Huntley is set to welcome new co-host Alexis Conran, Jeremy Vine will continue in his regular slot, while Vanessa Feltz will round off the 5 […]
Paramount has made an all-cash offer to for Warner Bros Discovery (WBD) at $30 per share, gatecrashing the Netflix deal. It claims its offer is “superior” to the offer from Netflix, and its proposed transaction is for the entirety of WBD, including the Global Networks segment. Paramount said its “strategically and financially compelling offer to […]
More than half of global households (59 per cent) are worried about streaming annual price increases and, crucially, the majority think streaming platform price hikes (58 per cent) are unfair and unreasonable. In such a sensitive environment, service providers should not take any measure of pricing power for granted. This is according to the EY […]
Barb, the UK TV measurement body, has launched the Barb Data Hub, a new cloud-based system for storing, processing and distributing Barb viewing data to the industry. The Barb Data Hub is an overhaul in the underlying infrastructure for storing, processing and distributing Barb data. All the calculations required to create Barb’s DB2 daily viewing […]
The Italian TV landscape is evolving towards ‘streamcasting’, a blend of traditional broadcasting and online streaming. This shift is driven by several factors, including the increasing convergence of different media players, the official adoption of Auditel’s Total Audience as the new measurement standard (which now includes digital viewing), and the widespread adoption of smart TVs […]
MediaKind, a specialist in cloud-based video streaming technology, has entered into an agreement to acquire the video business of Harmonic for approximately $145 million (€124.5m). Following a French employee works council consultation process, the companies will immediately execute a purchase agreement, and the transaction is expected to close in the first half of 2026, subject […]