AppsFlyer has released its annual analysis of mobile app trends, revealing how AI shaped both consumer behaviour and marketing strategy in 2025. GenAI adoption accelerated across the app ecosystem, with installs up 16 per cent and category spend reaching $824 million (€707.9m) across iOS and Android. GenAI apps ranked among the fastest-growing categories of the […]
A report from Omnisperience, titled Telecoms Customer 2035, dismantles three decades of failed orthodoxy in the telecoms industry. According to the report, hundreds of billions spent on 5G, full fibre, cloud and generative AI have delivered flat revenues, stubbornly high churn, and customers who switch the moment a cheaper deal appears. The real crisis isn’t […]
The main barrier to market saturation for global OTT and streaming platforms is localisation. Users want to see content in their native language on the day of its release, and traditional dubbing isn’t fast enough. Traditional dubbing means casting, studio recording, directing, and mixing, a time-consuming and very expensive process that creates a bottleneck in […]
More than half of global households (59 per cent) are worried about streaming annual price increases and, crucially, the majority think streaming platform price hikes (58 per cent) are unfair and unreasonable. In such a sensitive environment, service providers should not take any measure of pricing power for granted. This is according to the EY […]
NTT Data, a specialist in AI, digital business and IT services, has released the 2026 Global AI Report: A playbook for AI leaders. The playbook is based on the company’s latest research and reveals how ‘AI leaders’ are separating from competitors through strategy and execution. The analysis is based on a survey of 2,567 senior […]
Applause, a provider of crowdtesting and UX research that works with the likes of Netflix and Paramount+ and sports broadcasters, to provide quality assurance for a wide range of platform features, has shared its industry predictions for 2026 through Adrian Garcia, the company’s Senior Solutions Consultant. Garcia’s three key predictions for the next 12 months […]
Italy’s Reti Televisive Italiane (RTI) and Medusa Film, both part of the Mediaset Group, have launched legal action against US-based generative AI company Perplexity AI. This lawsuit, filed with the Civil Court of Rome, marks the first legal challenge in Italy specifically targeting copyright infringement related to the unauthorised use of content for training AI […]
More than half of households globally (57 per cent) are worried about annual broadband price increases and, crucially, the majority think these increases are unfair, unreasonable (60 per cent) and difficult to understand (48 per cent), according to the latest EY decoding the digital home study. The survey examined the views of 20,500 consumers on […]
BT has announced the launch of a sovereign platform which will deliver a suite of new digital sovereignty services for the UK private and public sector. Assuring the control and management of operations, systems and data within a UK infrastructure platform – supported exclusively by UK-based staff where required – is key to providing digital […]
You don’t have to be as old as me to remember the dotcom crash of March 2000. But, by the same token, there are plenty of senior executives and fund managers around who would have been children at the time. Are their perceptions of the inevitability of AI’s success, their assumption that we are all […]