Sky Media has launched a new AI-powered creative advertising toolkit designed to help small and medium-size businesses get on TV for the first time, by reducing the cost, time and complexity of TV ad creation. The new toolkit provides access to Waymark, an AI creative studio that enables brands to generate TV-ready ads. In seconds, […]
Ofcom is inviting views on the impact of artificial intelligence (AI) on the experience of telecoms customers. “As the communications regulator, we have a role to play in supporting responsible innovation and the adoption of new technologies, where they can benefit people and businesses. While the use of AI is not new for the telecoms sector, there […]
The European Commission has launched a new formal investigation against X under the Digital Services Act (DSA). In parallel, the Commission extended its ongoing investigation launched in December 2023 into X’s compliance with its recommender systems risk management obligations. The new investigation will assess whether the company properly assessed and mitigated risks associated with the […]
Formula E and Google Cloud have announced a multi-year partnership with Google Cloud, which has been named Principal Artificial Intelligence Partner of the ABB FIA Formula E World Championship. At the heart of the partnership is a mission to demonstrate the potential of artificial intelligence (AI) to drive positive impact across Formula E’s business operations […]
More than half of UK households (59 per cent) are worried about streaming annual price increases according to the latest EY Decoding the Digital Home Study. The survey of 2,000 UK consumers, which reviews attitudes towards technology, media and telecoms (TMT) found that most consumers believe streaming platform price hikes (65 per cent) are unfair […]
Mediaocean, the software and AI partner for omnichannel advertising, has released its 2026 H1 Advertising Outlook Report, revealing how marketers are entering 2026 with renewed confidence in digital media investment even as marketers face growing pressure to turn AI enthusiasm into real-world execution. Based on insights from hundreds of marketers, the bi-annual report shows AI […]
Mobile reached record highs across every key metric in 2025, fueled by Generative AI and expanding monetisation opportunities. Sensor Tower’s State of Mobile 2026 report shows that downloads, in-app purchase (IAP) revenue, and time spent each hit all-time highs. Global IAP revenue in particular surged 10.6 per cent year over year (YoY) to reach $167 […]
Proximic by Comscore has released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58 per cent expecting their programmatic investment to increase in 2026 and 87 per cent saying cross-channel performance metrics inside programmatic platforms are critical or valuable for decision-making. The findings signal a maturing programmatic market focused […]
Cloudflare, the connectivity cloud company, has acquired Human Native, an AI data marketplace that connects creators and AI developers. Cloudflare says the acquisition will make it easier for AI developers to discover and access the content they need, and in turn help creators and publishers optimise how their data can be surfaced to AI companies […]
In an era when artificial intelligence (AI) is increasingly woven into creative pipelines, the question of how consumers feel about AI’s role in entertainment has moved from speculative to urgent. A survey from Hub Entertainment Research finds that while consumers increasingly expect AI to reshape everyday life, their acceptance of AI in entertainment depends heavily […]