DoubleVerify (DV), the media effectiveness platform platform, has released its 2025 Global Insights: How Consumers and Marketers Use Walled Gardens report that includes platform-level insights and examines how social media continues to shape digital advertising, news consumption and commerce. “The appeal of advertising across social media platforms lies in their ability to blend entertainment, community […]
Cloudflare, the connectivity cloud company, has published its sixth annual Year in Review, a comprehensive look at how the internet behaved in 2025. The report – accompanied by a spotlight on the most popular internet services – highlights the most significant internet trends, traffic patterns and security insights from the past year. Global internet traffic […]
Prime Video has removed a video recap generated via artificial intelligence (AI) for its TV series Fallout after users reported it featured a number of inaccuracies about the shot. In November, Prime Video commenced testing the recap tool in the US to help viewers catch up on some of its shows in its streaming library […]
The Walt Disney Company and OpenAI have reached an agreement for Disney to become the first major content licensing partner on Sora, OpenAI’s short-form generative AI video platform, bringing the two companies together “to unlock new possibilities in imaginative storytelling”. As part of a three-year licensing agreement, that signifies Hollywood’s growing acceptance of AI, Sora […]
AppsFlyer has released its annual analysis of mobile app trends, revealing how AI shaped both consumer behaviour and marketing strategy in 2025. GenAI adoption accelerated across the app ecosystem, with installs up 16 per cent and category spend reaching $824 million (€707.9m) across iOS and Android. GenAI apps ranked among the fastest-growing categories of the […]
A report from Omnisperience, titled Telecoms Customer 2035, dismantles three decades of failed orthodoxy in the telecoms industry. According to the report, hundreds of billions spent on 5G, full fibre, cloud and generative AI have delivered flat revenues, stubbornly high churn, and customers who switch the moment a cheaper deal appears. The real crisis isn’t […]
The main barrier to market saturation for global OTT and streaming platforms is localisation. Users want to see content in their native language on the day of its release, and traditional dubbing isn’t fast enough. Traditional dubbing means casting, studio recording, directing, and mixing, a time-consuming and very expensive process that creates a bottleneck in […]
More than half of global households (59 per cent) are worried about streaming annual price increases and, crucially, the majority think streaming platform price hikes (58 per cent) are unfair and unreasonable. In such a sensitive environment, service providers should not take any measure of pricing power for granted. This is according to the EY […]
NTT Data, a specialist in AI, digital business and IT services, has released the 2026 Global AI Report: A playbook for AI leaders. The playbook is based on the company’s latest research and reveals how ‘AI leaders’ are separating from competitors through strategy and execution. The analysis is based on a survey of 2,567 senior […]
Applause, a provider of crowdtesting and UX research that works with the likes of Netflix and Paramount+ and sports broadcasters, to provide quality assurance for a wide range of platform features, has shared its industry predictions for 2026 through Adrian Garcia, the company’s Senior Solutions Consultant. Garcia’s three key predictions for the next 12 months […]