Advanced Television

AI

JioHotstar, OpenAI launch ChatGPT content search

JioHotstar and OpenAI have announced a partnership turning digital content searching into a human-language conversation by introducing ChatGPT-powered voice discovery.  Through this collaboration, JioHotstar says it is solving the ‘what to watch’ dilemma through Multilingual Cognitive Search, replacing scroll fatigue with meaningful, human-centric discovery. Audiences in India can now discover, engage and immerse in their […]

February 19, 2026

Report: AI uncertainty drives MNOs call for 6G flexibility

The rapid advancement of AI is accelerating new services and capabilities across the mobile ecosystem, placing fresh demands on future networks as 6G standardisation begins. At the same time, the pace and diversity of AI-driven use cases reinforce the need for flexibility in how future network standards are defined. In its latest publication, AI Surge […]

February 19, 2026

WBA guidance on AI/ML for Intelligent Wi-Fi

The Wireless Broadband Alliance (WBA), the industry body dedicated to driving the seamless and interoperable services experience of Wi-Fi across the global wireless ecosystem, has announced its report, AI/ML for Wi-Fi: Enabling Scalable, Intelligent Wi-Fi Ecosystems. It outlines that as Wi-Fi networks become more complex and mission-critical, traditional rule-based management approaches are no longer sufficient […]

February 19, 2026

Bytedance promises AI ‘safeguards’

ByteDance, the Chinese online tech giant that owns TikTok outside the US, says it will “strengthen current safeguards” on its AI video-generator Seedance after legal threats from Hollywood studios over the use of IP in short-form videos on social media. Seedance 2.0 has seen the rapid creation and proliferation of hyper-realistic short-form videos featuring some […]

February 16, 2026

MPA’s Rivkin calls out ByteDance infringement

Charles Rivkin, Chairman and CEO of the Motion Picture Association (MPA), has voiced his concerns following the launch of Chinese AI service Seedance 2.0 from ByteDance. “In a single day, the Chinese AI service Seedance 2.0 has engaged in unauthorised use of US copyrighted works on a massive scale,” he stated. “By launching a service […]

February 13, 2026By Colin Mann

UK government reviews radio’s future

Listeners across the UK stand to benefit as the government launches a review of the UK’s radio industry to ensure it continues to flourish as audiences increasingly shift to digital platforms. According to the Department of Culture, Media and Sport, radio remains the most trusted form of media in the UK, with more than 85 […]

February 12, 2026By Colin Mann

CIMM makes new Board appointments

The Coalition for Innovative Media Measurement (CIMM) has announced its strategic priorities for 2026, which it says reinforces its commitment to advancing improvements, best practices, innovations and collaboration across the media and advertising industries. To support delivery of CIMM’s agenda, Dana McGraw (Disney) and Ben Hovaness (OMD) have joined Kate Sirkin (Epsilon) and Larry Allen (Comcast […]

February 12, 2026

Amazon Ads launches Creative Agent

Amazon Ads announced a new agentic AI tool, Creative Agent, that is says “empowers UK advertisers to easily create professional-quality ads for campaigns”.  Within Creative Studio, advertisers can now click ‘chat’ to access a conversational, AI-powered creative partner that conducts product and audience research, brainstorms ideas, develops creative concepts in storyboard format, and produces video […]

February 12, 2026

Report: How the music Industry is battling AI music flood

The music industry has long been defined by an extreme winner-takes-all dynamic. A small number of tracks, artists, and platforms account for the majority of listening and monetisation, while the vast majority of releases never break through. OC&C Strategy Consultants show, in their new AI Music: Artists vs Machines report, that AI has so far […]

February 12, 2026

iSpot invests in NVIDIA server

iSpot, the cross-platform TV ad measurement and attribution company, has announced the launch of iSpot SAGE, an agentic AI-powered that changes how independent measurement can be leveraged to unlock new insights, accelerate workflows, drive better consumer connections and assure advertising effectiveness. In order for SAGE to generate deep insights from its data, iSpot has made […]

February 10, 2026