Thomas Bremond, GM of International Advanced Advertising at FreeWheel and Charlie Johnson, VP, UK and Northern Ireland at Digital Element have offered their predictions for the advanced TV sector in 2018, highlighting the importance of advertising experiences and the need to focus on VPNS. Bremond commented: “After a year when transparency, brand safety and viewability […]
Gaviscon’s “Tim and Tom” has fended off both M&M’s and KFC to retain the title of the most effective TV ad of 2017, as advertisers relied heavily on humour and novel imagery to grab viewer attention as dual-screening and ad skipping becomes increasingly prevalent. The top ads comes an on-going analysis of TV advertising, conducted […]
The broadcasting (radio and TV) sector in Italy recorded total advertising investments of just over €3.3 billion during the first ten months of 2017. This is down by 2.1 per cent compared to last year, according to figures from Nielsen. In October only, ad investments amounted to €441 million, down 2.1 per cent year-on-year, easing […]
The revenues of the main TV operators in Italy during the period 2012-2016 increased by about €220 million (+2.5 per cent) to €8.98 billion, while the growth in the period 2015-2016 was 7.5 per cent. According to a report published by Italy’s Communications Regulatory Authority (AgCom), the positive performance is mainly due to the increase […]
FreeWheel, the advertising management solution, has published its Q3 2017 Video Monetisation Report (VMR), revealing a further growth in video ad views, fuelled by the continued rise of OTT devices and STB VoD inventory. The latest figures showed a 31 per cent year-on-year growth for ad views in Europe, with a 35 per cent rise […]
Findings from video ad serving platform SpotX reveal explosive growth in global OTT video advertising spend across its platform. The OTT video category includes broadcast-quality inventory from TV networks, Multichannel Video Programming Distributors (MVPDs) and other live, linear and VoD streaming services delivered via connected TV devices as well as desktop and mobile screens. SpotX’s […]
The vice president and managing director of Italian commercial broadcaster Mediaset, Pier Silvio Berlusconi, has proposed the introduction of an advertising cap on its main rival, public broadcaster RAI. In an interview for daily newspaper Corriere della Sera, he pointed out that RAI is a “hybrid” broadcaster, living off both the TV licence fee and […]
A major deal between Disney and Fox, a vague rumour just a couple of weeks ago, now seems nailed on. And, if those nails don’t hold, it is said Comcast is waiting in the wings for a similar deal. In other words minds are made up, the patriarch has spoken; the Murdoch’s are breaking up […]
eMarketer’s latest forecast of programmatic ad spending indicates that, despite recent negative press, the UK remains a market leader in programmatic, and strong growth will continue over the next few years. By the end of 2017, advertisers are expected to spend an estimated £3.39 billion on programmatic trading, up 23.5 per cent from the prior […]
Digital television standards body DVB is working on a specification to enable broadcasters to offer Targeted Advertising, with a view to having it operational in 2020. Speaking at the Future TV Advertising Forum in London, Vincent Grivet, Co-Chair, DVB Targeted Advertising Study Mission Group, said that the DVB was establishing the DVB-CM-TA (Commercial Module – […]