UK advertisers are expected to commit £1.2 billion (€1.34bn) on TV ads in the coming weeks, with a record-breaking £6 billion projected to be spent on all forms of marketing this Christmas, according to MediaCom. The 1 per cent year-on-year boost in TV ad spending expected in Q4 will mark the first growth since the […]
Pay-TV revenues are overtaking FTA advertising revenues for the first time in Spain, according to the latest report from regulatory body CNMC. Total pay-TV revenues grew by 14.8 per cent to €520 million in the first quarter of the year. Pay-TV fees amounted to €489 million with 18.4 per cent growth. FTA TV revenues totalled […]
A new ASA (Advertising Standards Authority) ruling means broadband firms will no longer be able to advertise their fast net services based on the speeds just a few customers get. Currently ISPs are allowed to use headline speeds that only 10 per cent of customers will actually receive. From May 23rd 2018, adverts must be […]
UK advertising is set to see a ninth successive year of growth, and the nation will remain one of the fastest-growing media markets in 2018 with a 4.8 per cent increase predicted to take total investment to £19.8 billion (€22,3bn). This is according to the latest forecast from media investment group GroupM, which has raised […]
TVSquared, a specialist in TV measurement and optimisation, has acquired wywy, a provider of real-time spot-detection technology, headquartered in Germany. The acquisition also marks the opening of TVSquared’s Munich office, providing ground support for Germany and other European clients. The acquisition combines TVSquared’s ADvantage TV attribution platform with wywy’s automated content recognition technology. ADvantage users […]
After a decade of change in advertising with the emergence of many new forms of advertising competing for investment, a study has for the first time quantified the total profit generated by different forms of advertising to show what they actually deliver to the bottom line. The study – Profit Ability: the business case for […]
Amazon is reportedly considering rolling out a free version of its Prime Video streaming service that will be supported by advertising. Viewers would be able to watch all Amazon orginals, includng shows such as Preacher, The Tick and The Grand Tour, as well as a library of movies, in return for watching unskippable pre-roll, and […]
UK commercial broadcaster Channel 4 has teamed up with three European broadcasters to book pan-European advertising campaigns, allowing it to take on digital ad giants Facebook and Google. The so called European Broadcaster Exchange, which comprises of Channel 4, Germany’s ProSiebenSat.1, France’s FT1 and Spain/Italy’s Mediaset, is set to launch early next year. Each of […]
The Interactive Advertising Bureau (IAB) has released The OTT Co-Viewing Experience: 2017, a study revealing that 56 per cent of those co-viewing on OTT say that they regularly talk about the brands or products they see while watching content on TV screens. Moreover, brand-related multitasking behaviours are particularly strong among OTT co-viewers, including chatting on […]
UK commercial broadcaster ITV said it expects Q4 advertising revenues to be up 1 per cent on last year, compared with a decline of 7 per cent across the first nine months of the year. In Q3, advertising sales were down 4 per cent. Overall revenues for the first nine months were down just 1 […]