According to the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 83 per cent from the broader industry average. Among the findings of the study conducted by […]
TV advertisements that generate strong emotional reactions deliver a stronger sales impact, a new study by marketing science academic Professor Karen Nelson-Field has found. The study,
Australia’s Federal Government has formally directed the Australian Competition & Consumer Commission (ACCC) to commence an inquiry into digital platform providers such as Facebook and Google. The ACCC’s inquiry will look at the effect that digital search engines, social media platforms and other digital content aggregation platforms are having on competition in media and advertising […]
Research has shown that in a world of digital and social media, TV is still the main medium by which consumers learn about new product launches. Some 44 per cent of Brits say they first noticed
Swrve, the US specialist in cross-platform customer interaction for sales, marketing and operations, has extended its platform to support digital media streaming platforms, including Apple TV, Roku, Android TV, and Amazon Fire TV. Swrve enables organisations to drive engagement, retention, and revenue by sending ‘perfect massage, perfect time’ campaigns based on real-time customer intelligence. With […]
International research and strategy consultancy MTM has released a report that explores US industry perspectives on the future of live and linear broadcasting in an OTT world The research, sponsored by Yospace, found
UK commercial broadcasters Channel 4, ITV and Sky are joining forces to launch The Big TV Festival, an unprecedented collaboration between the broadcasters. Co-produced with Thinkbox, the marketing body for commercial TV in the UK, The Big TV Festival will take place on February 8-9 2018 in a bespoke set created in Blackwood Forest, Hampshire. […]
Mobile adspend across all formats is expected to reach $98.3 billion (€82.9bn) in 2017, representing almost a quarter (23 per cent) of worldwide advertising expenditure, according to new analysis from marketing intelligence service WARC. The latest Global Ad Trends report also forecasts mobile adspend will record 35.2 per cent year-on-year dollar growth in 2017, with […]
Innovid, the video marketing platform, has released a report, Where are Brand Marketers Taking Their Video Strategy in 2018?, which presents the results of a survey completed by 140 marketing decision-makers at top brands, conducted during the summer of 2017 by Brand Innovators in partnership with Innovid. The survey queried brand marketers on how they perceive their brands’ […]
IAB Europe, in collaboration with IHS Markit, has published the AdEx Benchmark H1 2017 Study. The data reveals that online advertising grew 11.5 per cent to €22.2 billion for the first half of 2017 from €20.2 billion in H1 2016. The Study reveals that nearly all growth in online ad spend was on mobile; mobile […]