SpotX, the video ad serving platform, has announced a strategic partnership with fuboTV, the sports-first streaming TV service. Through this partnership, SpotX is powering the programmatic monetisation of fuboTV’s live, OTT content – including more channels that carry sports in a base package than any similar service. fuboTV previously monetised content primarily through subscriptions but […]
Teenagers who watch more than three hours of commercial TV a day are more likely to eat hundreds of extra junk food snacks, according to a report by charity Cancer Research UK. Being bombarded by TV ads for unhealthy, high calorie food could lead teens to eat more than 500 extra snacks like crisps, biscuits […]
Dentsu Aegis Network’s latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6 per cent in 2018, up from 3.1 per cent in 2017. Events will play an important role in 2018, with the Winter Olympics & Paralympics, FIFA World Cup in Russia and the US Congressional elections all expected to stimulate […]
Tru Optik, the audience intelligence and data-management platform, has announced the launch of OptOut.TV, a one-stop solution for consumers to opt out of audience-based targeting across the entire OTT ecosystem, including CTV. OptOut.TV’s mission is to proactively bring a higher level of privacy control and an enhanced consumer experience to OTT. With the click of […]
Video ad serving platform SpotX has announced interoperability with Amazon Web Services (AWS) to power server-side insertion for streaming video advertisements with the AWS Elemental MediaTailor service. The SpotX cloud-based ad serving platform works with AWS Elemental MediaTailor, providing secure, scalable, reliable solutions for monetisation of live and on-demand video workflows for multiscreen applications. SpotX […]
Research by broadband comparison website Broadband Genie has discovered over two thirds (62 per cent) of the public do not feel broadband advertising is honest; while 30 per cent believe they have been misled by it. Speed was identified as the area where most (74 per cent) felt misled. Current rules allow broadband providers to […]
According to findings from VideoAmp, a specialist in software and data services for optimising ad buys across TV and digital platforms, 60 per cent of media buyers believe that campaigns executed through a Cross-Screen Platform (CSP) for the execution of both digital video and linear TV advertising outperform conventional, non-integrated campaigns, with 74 per cent […]
Programmatic TV has passed a key milestone on its way to becoming a mainstream method for buying and selling advertising: WideOrbit’s WO Programmatic claims to be the first and only US platform to offer local ad inventory on more than 1,000 TV channels. Stations participating in WO Programmatic include properties from key station groups such […]
Channel 4 has confirmed the launch of a digital ad sales house that will see it become the first UK broadcaster to offer third party digital content publishers a full ad sales service. Channel 4 will seek partnerships with broadcaster on-demand platforms, news content publishers and multi-channel networks giving them access to its first-party data. […]
BrightLine, the specialist in advanced TV, is launching DataCast, a unified OTT data platform that will enable advertisers to target and measure across three screens: mobile, desktop and television. Designed to enhance the targeting, delivery and measurement of ads across all connected TV devices in the home, DataCast enables media partners to bring highly targeted […]