Kantar Media has launched its new Digital Advertising Intelligence solution, bringing together paid and organic search and digital display advertising data in the UK market. The innovation from Kantar Media aims to help brands better understand their share of voice – and that of competitors – in the online search and advertising landscape. As a […]
Following the publication of the Study Mission Report on Targeted Advertising (TA) in September, the DVB Steering Board has approved the creation of a dedicated TA group to implement the report’s recommendations. The CM-TA Group will be co-chaired by Vincent Grivet (TDF) and Angelo Pettazzi (Mediaset). It is anticipated that the group will agree a […]
The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has released updated certification guidelines for its Certified Against Fraud and Certified Against Piracy Seal Programmes. The updated Certified Against Fraud Guidelines now require publishers to adopt and implement the ads.txt specification released by the IAB […]
Social video creation platform Wochit has reported that Facebook’s de-prioritisation of publisher and brand content is already having a negative impact across video metrics. The finding is among critical trends featured in the 2017 Wochit Social Video Performance Index, which is based on data from 33,000 videos posted to over 500 Facebook pages by nearly […]
Streaming platform and device specialist Roku has unveiled further advancements in OTT advertising measurement by introducing Ad Insights. The new offering allows marketers to measure campaign reach and effectiveness across linear and OTT, and more accurately plan their OTT ad investments. The toolset helps brands analyse the engagement of TV audiences as they rapidly shift […]
Extreme Reach, the cloud technology platform for TV and video ad workflow and Talent & Rights management, has released a comprehensive new report illuminating just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns. In fact, 93 per cent of ad ops professionals on the […]
Tootle has announced a seven-figure investment from Channel 4’s Commercial Growth Fund, striking an airtime-for-equity arrangement with the car-selling platform. As part of the investment, Tootle will be able to launch the television advertising campaign in return for the broadcaster taking a minority equity stake. Launched in 2015, Channel 4’s Commercial Growth Fund offers high […]
According to the seventeenth edition of TMT Predictions 2018 from business advisory firm Deloitte, traditional TV viewing by 18-24 year-olds in the UK will decline by 10 per cent to 15 per cent in 2018 and 2019, but thereafter the rate of decline may lessen. “Many forces that distracted young people away from traditional TV, […]
YouTube is introducing tougher rules for publishers who want to monetise their videos on the platform. The Google-owned site has also announced that staff will now manually review all clips before they are added to a premium service that pairs big brand advertisers with popular content. The moves follow advertiser boycotts because of ‘extreme’ content […]
Nielsen has introduced advertising measurement on YouTube’s mobile app through its Digital Ad Ratings service in the UK, France, and Germany. The service, which expands Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers, will now provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and […]