Lola Cars and Warner Bros Discovery (WBD) have announced a strategic partnership to produce content for motorsport fans as part of a new combined market approach. To kick off this collaboration, and in celebration of the theatrical release of DC Studios Superman movie, the Lola T001 driven by Zane Maloney and Lucas di Grassi for […]
A study from Moonbug Entertainment reveals a striking disconnect between how brands market to families and what parents actually need. With billions of views each month and daily conversations with parents worldwide, Moonbug says it has a unique vantage point into how modern families are navigating life – and what they expect from the brands […]
Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per cent of UK consumers recalling ads on these, respectively. Tangoo’s Awareness to Conversion: Mapping the Power of Programmatic Channels in the UK study also found […]
Parents For Future UK, the grassroots climate organisation made up of thousands of parents across the country, is backing the proposed UK-wide ban on fossil fuel advertising which is set to be debated in Parliament today [July 7th]. Earlier this year, Parents For Future launched the country’s first ever TV advertising campaign explicitly advocating a […]
Attributing the success to its “fandom-first strategy”, BBC Studios reports that is has outpaced every UK broadcaster and most global streamers in YouTube watch time and TikTok engagement, according to new data. The numbers reveal a strong transformation since launching its advertising proposition in 2023: – Highest YouTube watch time across the UK competitor set, […]
CNMC, the Spanish regulatory body, has issued a €500,000 fine on Atresmedia for putting commercials on FTA channel La Sexta and OTT platform Atresplayer without identifying the advertising content. According to the TV law in the country, advertising content must be clearly identified with the word ‘advertising’ and differentiated from the rest of the programming. […]
Relo Metrics, the AI-powered sponsorship analytics platform, has released its 2024–25 NHL Brand Exposure Value Report. The report gives an in-depth look at how brands performed across broadcast and social media throughout the regular season. The NHL continues to prove itself as one of the most valuable sports leagues for brand exposure, delivering an impressive […]
The integration of IP Österreich into RTL AdAlliance is now complete. Austria’s multichannel advertising sales house will now operate entirely under the unified brand identity of RTL AdAlliance, the international sales house of RTL Group – combining international and national sales in Austria under one roof. As part of RTL AdAlliance, the company has adopted […]
Channel 4 Sales has announced that Genesis, the Korean premium car brand with the luxury experience, will sponsor film programming across Channel 4. Starting immediately, this year long deal will incorporate sponsorship of film programming across linear and streaming. The sponsorship idents, created by Innocean, will be shown across Channel 4, E4, More4 and Film4 […]
Research from Ampere Analysis estimates that the 2025 UEFA European Women’s Championship will generate at least €32.5 million in sponsorship revenue, a 112 per cent increase on the previous event in 2022. Expansion in the fanbase for the Women’s Euros has been a key driver of this growth. Ampere’s Sports Consumer data indicates that 76 […]