Sony Pictures, Warner Bros and Walt Disney are in talks with the largest cable TV systems to offer films for as much as $30 per showing straight after they run in cinemas.

The studios are talking with In Demand, a partnership of Cox Communications, Comcast and Time Warner Cable, Bob Benya, chief executive officer of In Demand, confirmed. Disney is also discussing streaming new films on devices such as Microsoft’s Xbox console and Sony’s PlayStation 3.

A so- called “premium” service would let consumers see movies on TV much earlier than the 90-120 day window currently reserved for DVDs.

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